EcoCash: The mobile financial service for Zimbabwe

Posted by Francois Muscat on Apr 11, 2013 in Articles

Here is the result of our blog post assignment in my Digital Marketing workshop today. EcoCash is an innovative mobile payment solution that enables Econet customers to complete simple financial transactions such as; Sending money to family and friends Buying prepaid airtime for themselves Or other Econet subscribers You can also pay for goods and services such as your groceries, utility bill, Kombi fares and salaries. EcoCash addresses these problems You don’t n

How to pick the right web design software

Posted by Marelise da Silva on Apr 11, 2013 in Website Design

A successful web design really showcases your product – keeping your customers interested and engaged. For your web design to be a success, you need the right software. From free programmes you can download off the Internet to top of the range, off the shelf solutions, there is a web design programme that is perfectly suited to your skills, goals and vision. Before you fire up your search engine or hit the shops, you should plan out what you want your website to d

How to keep your copywriting innovative and exciting

Posted by Marianna Muscat on Apr 10, 2013 in Copywriting

When you’ve been copywriting for a while, you will start to notice that you have your own style of writing. After you have been at the job for a significant length of time, you are at risk of your style turning into a rut. Go-to formulas become stale, and you may even become disillusioned by your work – and how are you going to convince someone to follow your point of view when even you are unsatisfied with your writing? Here are 5 few tips on how to keep your w

If you’re not blogging, you’re not ranking. Why?

Posted by Francois Muscat on Apr 9, 2013 in Articles

Blogging for business has become a necessary means to establishing a sense of community and trust between your company and your consumers. That’s not the only benefit though – blogging is essential for increasing your website’s rankings. The relationship between search engine rankings and blogging is a simple but often misunderstood one. Many people think that the only way to get good search engine ranking results is to pay the search engine company to rank yo

Orlando website design services – this is who we can recommend

Posted by Francois Muscat on Apr 8, 2013 in Website Design

By Francois Muscat At WSI, we’ve got an international network of digital experts. From web design gurus in Orlando to social media experts in South Africa and mobile marketing fundi’s in Dubai, we can draw on any type of skill and resource thanks to our global pool of professionals. If you’re looking for website designers in Orlando specifically, we can recommend Stewart Bernard and his team at Simplifywithwsi.com. They’ve been involved in amazing projects o

5 Tips to make your social media presence felt

Posted by Francois Muscat on Apr 5, 2013 in Social Media Marketing

It is pretty clear by now that, whether we like it or not, social media is here to stay. In fact, it has become such an integral part of modern society that it is now a vital component of any successful marketing campaign. However, even though it is estimated that these days around half of all small businesses have some sort of presence online, just having a Facebook page and posting a few tweets now and then just isn’t enough anymore. The best thing is just to ac

Searching for a muse? Here are 5 tips on where to find web design inspiration!

Posted by Marelise da Silva on Apr 4, 2013 in Website Design

Every web designer will experience designer’s block at some stage – whether they are uninspired by the work they’ve been contracted to do, or simply have no idea where to start. Luckily, the Internet is awash with inspirational resources that can help inspire and challenge you. Here is a list from a professional web design company of the top 5 sources of inspiration: CSS galleries. This is essentially a showroom for the most attractive, high quality website d

Twitter set to evolve again

Posted by Francois Muscat on Apr 3, 2013 in Social Media Marketing, Twitter

Shortly after being launched in 2006, it seemed as though the social mediaplatform – Twitter – would be little more than a platform for narcissists who enjoy torturing people with useless facts about their daily lives. Thisall changed, however,when celebrities like Oprah started making use of this micro blogging service to raise public awareness of socially relevant issues. So Twitter became less about the individual and more about noteworthy happenings

What is SEO copywriting?

Posted by Marianna Muscat on Apr 2, 2013 in Copywriting

SEO (Search Engine Optimisation) copywriting is a technique where copywriting professionals write quality content that contains keywords in such a way that it is ranked highly by search engines. Targeted terms may be in the body of the text, taglines, keyword tags, headings and main title. When these terms match the criteria of the search engine, your article ranks at the top, when those criteria change, so will your ranking. 4 tips for successful SEO copywriting

The Online Fake Scare: Your brand needs Online Credibility, now more than ever

Posted by Francois Muscat on Mar 28, 2013 in Online Credibility

Does your business have the online credibility it needs to do business in the Web 2.0 era? How do you know if your brand, products or services are reputable, believable and credible online? Now, more than ever, a company needs to make it easy to do business with them. One of the best ways to do this is by giving your potential customer all the information they need online. These are only a few reasons why your business needs online credibility: People no longer trus