Search Engine Optimization services in Orlando
By Francois Muscat If you’re looking for SEO services in Orlando, I can recommend my friend and colleague Stewart Bernard. When it comes to SEO (Search Engine Optimization), Stewart has become renowned for providing a clear, sustainable and most importantly – measurable – SEO strategy. Why his search engine marketing service in Orlando works SEO is often the key ingredient that’s missing in a small business’ digital marketing strategy. Most people already
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Facebook introduces new Timeline changes
Facebook seems to be forever tweaking and changing their profiles and news feed designs, and the latest changes have recently announced. These being the changes to the infamous Timelines. The new design seems to be leaning more towards a visually stimulating profile, with the focus on large images. Status updates and posts will be moved to the right of the page while app information will be on the left hand side. The Timeline navigation (where you can click on a yea
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The difference between copywriting for blogs and copywriting for websites
Copywriting for a website is strictly for marketing purposes. It is always about the company and what it can offer you from the first word to the last. This type of content is aimed at familiarising the reader with the company and keeping their attention on that one product or service. Copy for websites is written with a potential client in mind and with the aim of hooking this client. A blog, on the other hand, is general information about a wider topic relating to
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What is responsive web design?
Only a short time ago, browsing the internet required a desktop or laptop. As smart phones and tablets gained popularity, websites had to physically re-write their sites to adapt to multiple new technology platforms. Specific phones and tablets needed uniquely formatted websites, and companies struggled to keep multiple sites for their products working properly. Responsive web design solves this problem through a set of techniques that adapt website features for eac
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Good copywriting can grow your business
Copywriting is the secret weapon in online marketing. When people want to purchase something or hire someone, they don’t hit the yellow pages anymore. More and more people go straight to the internet to find what they want. Normally the first few hits in search engine results are the companies that get a new client. This is why writing lots of effective copy with proper search engine optimisation is important. You can capture the attention of your target market th
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Google Reader retires on 1 July
On 13 March, Google announced that it will retire Google Reader as of 1 July 2013. The reason for this is simple: “Usage of Google Reader has declined, and as a company we are pouring all of our energy into fewer products,” said Google. Google Reader was launched in 2005 in an effort to make it easy for people to discover and keep tabs on their favourite websites. The web giant has urged users interested in RSS (which stands for Rich Site Summary) alternatives t
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Effective brand awareness through copywriting
There are many different ways to create brand awareness for your website and copywriting is one of them. The content of a site is essentially the information that you will be able to give potential clients – it lets them know what your company is all about. How to create brand awareness through copywriting Consistency and repetition. Make sure your company’s personality, brand name as well as the name of the products you offer are highly visible and repeated thr
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5 tips on web design for beginners
As a beginner, designing your own website can be tricky. Here are a few tips from web design professionals to help you get the best out of your project. Innovate, don’t copy. If you see something you really like on another site, use it as inspiration rather than as a template. Enhance their ideas to fit your product, style and personality – you want your website to be a reflection of your values, not someone else’s. Keep it simple. Simple is always better whe
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The demand for professional digital copywriting
Copywriters need to be equipped with a certain set of skills. With digital copywriting it is even more essential that the copywriter has specialised skills to tackle the challenges of online marketing. Merely writing engaging copy is not enough – many other factors must be considered when writing copy for a website or blog. Why professional copywriting for the digital media is in demand With professional copywriting, your content is more data-driven through the in
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LinkedIn celebrates 200 million members: a look at the social media network
LinkedIn reached a milestone this month. The third largest social media network announced that it had reached the 200 million member mark. After launching in 2003, it has taken the social network a decade to reach the 200 million mark. To celebrate the milestone, the network shared some interesting stats, looking at where its members are based, what they do and who has the largest networks. In a blog post, LinkedIn senior vice president of products and user experien
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