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Face it…social media marketing is the new frontier in online marketing. Social media consists of wikis, blogs, social networking, forums, photo sharing, videos, podcasts, etc. All of these share essential elements and common characteristics. Social media marketing can greatly benefit any business as it compliments your brand, business and online profile.
Even though social media marketing takes time and serious dedication, the return you can receive will surely out weight the time and costs you have spent on it.
Find some information regarding Social Media Marketing below that might help you in gaining a better understanding of it.
Conversation is king
Traditional marketing usually broadcasts a message to be heard and not to respond to. Social media is all about establishing conversation. Social media has changed traditional marketing as the same message that you broadcasted can now be discussed. Most online users today wants to engage, discuss and respond via social media. They don’t want to be marketed to.
Sharing information
Social media is about the sharing of information, opinions, photos, videos and stories. The interactive nature of social media encourages users to publish, participate and provide feedback on topics.
Social media is active
Social media is active and you are not just reading information online anymore. The separation between writer and reader is gone.
Communities
Social media forms social communities around common interests or needs. People are participating in these virtual communities online where they share common interests, political beliefs, philosophies and share information with each other.
Content is king
Communication is king but in order to establish good conversation, good content is needed.
Trust and credibility
Social media marketing goes hand in hand with trust and credibility. People interacts and participate in this form because of the trust level that comes with it. Honesty and open communication is the core of social media. Once this has been established, confidence and trust will be gained.
Be the author
Anyone can participate in social media. It is easy to create, share and publish content and videos.
This is very different from the days of traditional media where only a few provided what we read and watched.
Social media is here to stay and anyone can participate in this form whether for personal or business interests. Contact WSIOMS if you require additional information regarding social media marketing.
Category: Social Media Marketing
Tags: communities, Content is King, social media, Social Media Marketing,
Written by: Anton Koekemoer
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 I am a professional blogger, developer, web technology consultant and a marketing strategist with an emphasis on Web 2.0 technologies....read more |
View Comments to “The Importance of Social Media Marketing”
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Social network sites are becoming so popular that even marketing has used it..
The Social Networking revolution is just getting started. There’s so much more to come.
Traditional marketers are too formal, sometimes too technical to understand and boring.
That’s why social marketing is so powerful because the conversation is natural. It is easier to gain trust. You’d prefer to make business with friends right?
@Menandro – I agree 100% with you that if the conversation is natural, it’s easier to gain trust.
The Social Networking revolution is just getting started. There’s so much more to come.
The Social Networking revolution is just getting started. There’s so much more to come.