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Companies and individuals everywhere wants to jump onto the Social Media trend to market their products and services through conversation. Social Media Marketing (SMM) usually consists of a combination of social networks, video sharing, social bookmarking websites, micro blogging and normal blogging.
Social media marketing can also be used to increase the organic SEO results for your website or blog. Many people using social media doesn’t realise this and it can help to attract targeted visitors to your website.
Organic SEO uses keyword phrases that is found in the headings, links, body text, etc of a web page. To have good organic SEO search results also requires a link building strategy and social media can help with this.
Find below a couple of tips to help you with your Social Media strategy.
Blog
Add a blog to your existing website. By always writing interesting informative topics, your blog can become a natural link magnet from other blogs. Bloggers usually includes natural links to source articles that they reference in their topics and blog posts. Links to your blog that is part of your website will benefit your entire website.
Content
Content is king but so is conversation. By adding a blog to your website allows you to regularly add keyword rich pages to your website. More quality content pages on your site will give the search engines more content to index and it will increase your search traffic. If you have more content it can also provide more potential for attracting links.
Add content that your readers will find interesting and that encourages conversation.
Articles
Create authorative articles and whitepapers on your website. Provide observations of your industry or market and offer advice. With social media marketing, you are the expert in your field and industry. If these articles are good, you will attract good links from other websites and blogs.
Bookmarking
Delicious, Reddit, Digg and Stumbleupon are highly authoritive social bookmarking websites which can improve your search engine rankings if used poperly. Add these buttons to your blog to allow your visitors to share your content.
Social media is here to stay on the web. Leave a comment below if you require more information regarding social media marketing.
Category: Social Media Marketing
Tags: Blogging, SEO, smm, social media,
Written by: Francois Muscat
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 Francois Muscat is the WSI area representative for South Africa. Francois represents South African Consultants with excellence as he strives to ensure they achieve the utmost success. Francois has be...read more |
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