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Your online persona is your complete online presence. Your online persona is more than your website or your blog. It is also more than your Facebook profile and your Twitter account. Your online persona is the sum total of what everyone says about you on the web. Your persona is what people will find when they Google your name. It is your digital reputation.
Are you out of business cards? Just “Google” me. This works for businesses and people. Future clients will not only search for your name or read your blog to see what you write, they want to know how you think as well. These people will also look at how you represent yourself online via social media channels to see how you respond to comments or disagreements.
It is vital that you manage and optimize your online persona and always behave professional online. The web is a open field and you can find information on almost anyone. What you do and say online stays online.
Find a couple of tips below what you can do to increase your online persona.
Use common names
If you have a common name you can add your initial as well. Peter Winston can become Peter J. Winstone and now you can be easier found. This is also a good technique if you want to separate your personal persona from your professional one.
Alerts
If you would like to track what others are saying about you, why not use Google Alerts. Google alerts are easy to set up and manage. Each time your name is found on Google, you will be emailed on the results.
Image
If you are after a key job, carefully craft your image. Your image is made up of what others say about you, what you say and even the design you choose for your blog or website.
Your image also includes your Twitter tweets and your political views. It is a natural outcome of personal branding and it does affect how employers make their hiring decision.
Optimizing your online persona used together with Social Media Optimization can definately increase your visibility online. Leave a comment below if you require more information regarding the importance of your online persona.
Category: Social Media Marketing
Tags: blog, google, online persona, Social Media Optimization,
Written by: Anton Koekemoer
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 I am a professional blogger, developer, web technology consultant and a marketing strategist with an emphasis on Web 2.0 technologies....read more |
View Comments to “Your Online Persona is your complete online presence”
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Great post Anton. In the business I'm in, I rely on my online profiles tremendously. If you were a car sales man that always sells broken ureliable cars and people just post negative comments about, will people still buy from you that view your profile online? I think not!
Thanks Mitchell. You are 100% correct. Your online profile is what people sees about you.