Planning the call to action of your website
A website call to action (CTA) usually refers to elements on your website that urges a visitor to take action. One of the first steps when you are in the process of planning your website is to establish a clear call to action. What do you want to achieve with your website? What action do you want your website visitors to take when they are browsing your website? If you have an e-commerce website, you most likely want your visitors to purchase now. When you are b
read moreLanding Pages and Lead Generation
Landing pages are a VITAL part of your Online Marketing strategy. They are mostly used for PPC – and if you’re really savvy you’ll have a Landing Page for every ad group.
read moreOptimize your pages to get the “yes” action
The internet is all full of information. People are usually searching the web for answers or solutions that they are seeking. If the web pages on your website doesn’t give answers and doesn’t provide the information that your visitors are looking for, what is the point of having a website at all? With on page search engine optimization you can change this. All of your web pages should consist of information that is clear, concise and optimized. Give u
read moreCall to action buttons can increase conversions
A good website design should not only be pleasing to the eye but it should also communicate your message and guide your visitor towards an action. This is usually called CTA (call to action). I have found a good article where Jacob Gube explains the importance of “Call to Action Buttons”. You can find a short summary of key points below. View the full article here: Call to Action Buttons: Examples and Best Practices Size Grab the attention of your
read moreThe Four Ps of Persuasive Copywriting
In order to create persuasive, compelling copy you need to have a concrete structure. Disorganised writing inhibits understanding, and without understanding, you’re not going to get a positive reception when you ask for action.
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