Digital Marketing Predictions: What does 2014 have in store?

Digital Marketing Predictions: What does 2014 have in store?

As we officially get into the swing of things this new year, it is important to look ahead and see what to expect and follow to make 2014 a great digital marketing year. 2013 has definitely set the bar high with the rising popularity of flat design, responsive design and visual optimisation, to name a few. No doubt these trends will still be very prominent in the year to come but what else can your business do to make the most of its digital marketing strategy? It l

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Content marketing insights: Evergreen content and why you need it

Content marketing insights: Evergreen content and why you need it

To maintain a healthy online content marketing footprint it is vital to remember not to neglect evergreen content. Most marketing managers have come to realise this but, as it is with most things that are worth the time and effort, it can be a lot trickier than it sounds. If you’re not already a pro it’s probably better to consult an expert like WSI OMS, here’s a short list of the most frequently encountered pitfalls and how to avoid them. 1.    The first

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Content marketing insights: Evergreen content and why you need it

Content marketing insights: Evergreen content and why you need it

To maintain a healthy online content marketing footprint it is vital to remember not to neglect evergreen content. Most marketing managers have come to realise this but, as it is with most things that are worth the time and effort, it can be a lot trickier than it sounds. If you’re not already a pro it’s probably better to consult an expert like WSI OMS, here’s a short list of the most frequently encountered pitfalls and how to avoid them. 1.    The first

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Creating content for SEO [Infographic]

Creating content for SEO [Infographic]

How often do you see blogs titled “Content is King”? The phrase is so popular, it even has its own Wikipedia entry. 27 Million pieces of online content is shared daily and 1 in 5 social media posts has a link to content. It is no wonder that most online marketers focus on content marketing. Content is important for SEO and with Google’s Panda update, having quality content has become a necessity in any content marketing strategy. The below Infograp

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3 Tips for getting your content right

3 Tips for getting your content right

Are you writing good content? So often when we create a website we focus on graphic design, navigation and look and feel, but we forget that getting the content right forms a big part of building a good website. Look and feel creates a good first impression, but it is good content that keeps people coming back. Good content is designed to entice and excite the reader. Content marketing that is focused on being SEO friendly but that essentially elicits no emotion and

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