Haifa Limestone launches new website with WSI

Posted by Francois Muscat on Dec 4, 2011 in Articles

My good friends Eli & Wendy Biksen from Jupiter, Florida, have just launched a new website for Haifa Limestone and I had the pleasure of brain storming with them on the development of this new website in the limestone industry. The first thing we did was to conduct a competitor analysis on the major the Limestone suppliers in the United States. If you are going to build a new website then you may as well do it right and plan your strategy upfront for the keyword

Making Your ‘About Us’ Page Effective!

Posted by Jamie MacLeod on Oct 13, 2011 in Website Content

The second most important page on a website after its homepage is its “About Us” page. The “About Us” page is a business’s chance to stake its claim as a viable player. To accomplish that successfully, the business needs a powerful and succinct ‘elevator pitch’ and supporting key messages. An enormous marketing opportunity is lost when those key elements are missing from the “About Us” page—which is a logical destinati

Florida Brain Injury Lawyers: Use Blogs as a Powerful Marketing Tool

Posted by wsioms on May 31, 2011 in Blogging

Our WSI Franchise network is the best. We have over 1,000 consultants worldwide and we all support each other in educating our clients on how to market their business online.

This post is written by my colleague Patrick Hogan in Florida, USA and is pertinent to any law firm. Here is his post.

Let your words spin their magic

Posted by Marianna Muscat on Feb 25, 2011 in Copywriting

Words spin magic in the minds of others; therefore let your words do their bit of magic by selling for your client. Write better and sell more, using your words to their best advantage while satisfying your customer’s needs. The written word can transform the most mediocre site into something quite spectacular. Most of us do not consider ourselves writers, as few of us have that claim to fame that the likes of Nadine Gordimer or Bryce Courtney have, but don’t le

How to improve your copywriting skills

Posted by Marianna Muscat on Feb 22, 2011 in Copywriting

Practice makes perfect, as the old adage goes, but there are most certainly formulae that works when writing convincing copy. Arriving at your desk and writing is simply not enough. There is far more to copywriting than meets the eye. Pointers that will grab the attention of your readers: You need not have a degree in English to be able to get your point across to your readers. All that it takes is something short and sweet, using everyday language that is not too