Creating content for SEO [Infographic]
How often do you see blogs titled “Content is King”? The phrase is so popular, it even has its own Wikipedia entry. 27 Million pieces of online content is shared daily and 1 in 5 social media posts has a link to content. It is no wonder that most online marketers focus on content marketing. Content is important for SEO and with Google’s Panda update, having quality content has become a necessity in any content marketing strategy. The below Infograp
read more3 Tips for getting your content right
Are you writing good content? So often when we create a website we focus on graphic design, navigation and look and feel, but we forget that getting the content right forms a big part of building a good website. Look and feel creates a good first impression, but it is good content that keeps people coming back. Good content is designed to entice and excite the reader. Content marketing that is focused on being SEO friendly but that essentially elicits no emotion and
read moreDoes your social media content work?
Content marketing for search engine optimization is basically putting a few words together with a couple of keywords tucked away in the content. If all you care about is ranking well organically on the search engines, then you should definately go this route. If you are also using social media marketing with your internet marketing campaign, your content has to say something interesting and important. It should say your message and something that your target demogra
read moreHaifa Limestone launches new website with WSI
My good friends Eli & Wendy Biksen from Jupiter, Florida, have just launched a new website for Haifa Limestone and I had the pleasure of brain storming with them on the development of this new website in the limestone industry. The first thing we did was to conduct a competitor analysis on the major the Limestone suppliers in the United States. If you are going to build a new website then you may as well do it right and plan your strategy upfront for the keyword
read moreMaking Your ‘About Us’ Page Effective!
The second most important page on a website after its homepage is its “About Us” page. The “About Us” page is a business’s chance to stake its claim as a viable player. To accomplish that successfully, the business needs a powerful and succinct ‘elevator pitch’ and supporting key messages. An enormous marketing opportunity is lost when those key elements are missing from the “About Us” page—which is a logical destinati
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