Using trigger words in your content

Certain words have been proven to work better in persuasive copywriting. There’s nothing mysterious about using trigger words to get your reader to click on the Buy Now button. Here are the words that can help give the website user a much-needed nudge in the right direction: You As a copywriter, you’re writing for the masses, but each reader should feel that you are writing for him or her. Instead of saying “many people suffer from insomnia”, write “you&

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Why you need unique content on your site

For every hobby, profession, music artist or sport, there are a million websites. All of these sites have content on them, but only a few are popular (and it’s always the same ones that get the top spots on search engines for a specific subject). Why? One of the reasons is because these pages have unique copy that gets updated on a frequent basis. There are a lot of factors that Google, Yahoo and Bing look at when ranking a page (such as reciprocal links, keywords

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Business blog marketing plan

Business blog marketing is quite different from personal blogging. Business blogging should be focused and it has a purpose. To do all this correctly, you will need to develop a business blog marketing plan to use as a guide as you write new articles on your blog. What’s the purpose that you have for your business blog? If you want good results and build up your reader base, your blog should reflect your business goals. You can start writing your blog m

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SEO mistakes to avoid

There’s a couple of mistakes that can completely destroy your search engine rankings. Search Engine Optimization (SEO) is vital to get good rankings and to stay at the top of the search engine result pages. Using any of the techniques listed below, can ruin your rankings significantly and you can lose your precious spot on the search engines. Find below a couple of tips that you should never implement on your website or blog. No text content Most search engine

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You, Social Networking and your business?

Websites like Digg.com, Twitter, LinkedIn, Delicious, Mixx, Stumbleupon and others, are perfect to accelerate the quick promotion or your blog or website providing you have very strong content. First, you need to submit your content to those websites, by including a SEO optimised description and the users will rate the articles they like, hopefully sharing them. A large social site such as Digg.com, can bring you hundreds of visitors in a less than 48 hours. Social

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