Different types of headlines in copywriting

Different types of headlines in copywriting

Headlines are often considered to be one of the most important aspects of copywriting. Headlines are the first thing a reader will see and can therefore make or break the reader’s impression of the article and strongly influences their decision to continue reading the article or not. More than simply grabbing the reader’s attention, a great headline can communicate the whole message of the article in a five-word sentence! As a copywriter it is important that you

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How to sub edit and proofread your own work

How to sub edit and proofread your own work

Everyone makes mistakes, but as a copywriter – you’re expected to provide 100% error free work. While typos and small grammar errors aren’t the end of the world, there are a few steps you can take to try and minimise the number of errors in your copy. Whether you’re a copywriter, sub editor, journalist or top selling author, never assume that your first draft is perfect. Spellcheck “Spellcheck” is probably the most common tool for picking up spelling err

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Copywriting plays a huge part in creating an effective brand personality

Copywriting plays a huge part in creating an effective brand personality

Creating a brand personality goes beyond just marketing a product or service and it gets more complicated when deciding which words best bring that personality to life. Your brand personality is essentially an extension of oneself or business. Creating the right personality for your brand is important when you consider that it’s a form of communication. The statement then stands as, “It’s about what you say and how you say it.” Now would be the time to get i

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Copywriting plays a huge part in creating an effective brand personality

Copywriting plays a huge part in creating an effective brand personality

Creating a brand personality goes beyond just marketing a product or service and it gets more complicated when deciding which words best bring that personality to life. Your brand personality is essentially an extension of oneself or business. Creating the right personality for your brand is important when you consider that it’s a form of communication. The statement then stands as, “It’s about what you say and how you say it.” Now would be the time to get i

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Why the tone of your articles need to be informal and approachable

Why the tone of your articles need to be informal and approachable

An important thing to remember is that blog writing or website content is different to writing for a magazine or a newspaper. Blogging is a relatively new phenomenon in the world of web copywriting, as such there is no definite blog copywriting style. The goal of keeping a blog is to share information with other people. This however, can only be achieved if they are reading what you produce. Writing in an informal and casual tone is less intimidating to your readers

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