Ace your copywriting interview
An interview is an inevitable hurdle everyone has to jump to get their ideal copywriting job. As such it is essential that you are well prepared for you interview, know what to expect, and feel confident about your work and the work the job might require you to perform. Interviews give your prospective employer a lasting impression and can certainly determine whether you get the job you want or not. To ace your copywriting interview follow these easy tips: Anticipa
read moreWriting good e-mail subject lines
It often happens that you send the most informative, interesting e-mail campaign or newsletter, but the open rates were disappointing. Why? Did you send the e-mail out on a Saturday? Was everyone too busy to open the e-mail? Many times, it’s because your e-mail subject line wasn’t intriguing enough. Don’t let your efforts go to waste because you didn’t take the time to create a great subject line. This is your only chance to get people to open your proposal
read moreDifferent types of copywriting
Copywriting is a very broad term and many people are unaware of the various disciplines that need to be understood when looking at a career in copywriting. Being able to focus on and employ these disciplines is crucial if you want a broad and varied client base. 5 examples of copywriting disciplines Marketing Copywriting is about creating brand awareness and it is a basic skill that should be mastered. It is needed in advertising and media agencies as well as compa
read moreCreative Copywriting Tips
The key to writing effective copy is connecting with your audience and getting them to actively engage in your article. One of the best ways to do this is to get your creative juices flowing in order to create interesting and unique articles for your readers. 6 tips for creative copywriting Applying these tips to your writing will set you on the right path to being a successful copywriter. Incorporate a story. Getting your reader to relate to you is an important pa
read moreWriting about technical subjects
Writing website copy for technical companies can sound like a tedious and boring process, but there is no reason why it should be. Like all forms of copywriting, the aim is to produce content that is not only informative, but interesting to read as well. When writing content for a technical website, the writer needs to keep the audience and the client in mind. Is the copy correctly expressing the client’s products, services or needs; and will a website visitor be
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