Francois Muscat to present at the WSI-Axon Smartcamp in Lagos

Francois Muscat to present at the WSI-Axon Smartcamp in Lagos

WSI OMS‘s Francois Muscat will be in Lagos, Nigeria this week to present on Digital Marketing. The event is being hosted by WSI-Axon, a Nigerian WSI franchise based in the country’s capital. Muscat will be joined by Michael Monaghan, director of WSI Digital Marketing and Krista LaRiviere, the CEO of gShift labs. The theme of the Smartcamp is “Propel your brand, harnessing Digital Media Strategy”. Attendees have the opportunity to learn more a

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Back to Online Business: 10 Reasons why you should kick-start your 2013 digital marketing with a Competitor Analysis

Back to Online Business: 10 Reasons why you should kick-start your 2013 digital marketing with a Competitor Analysis

In a world where consumers go online to get informed about brands, products and services, your digital marketing strategy needs to do more than stay ahead of the latest trends. Part of your marketing strategy should include taking a close look at your competition. By being aware of the strengths and weaknesses of your opposition, you are able to improve your own products and services. If you want to build your online presence, you need to perform a competitor analys

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Digital Marketing Predictions for 2013 and beyond

Digital Marketing Predictions for 2013 and beyond

Having survived the Mayans prediction and possibly the end of Marketing as we know it, I now am quite excited as I have always considered the number 13 to be lucky. But like most other things, luck is generally helped considerably by our positive actions and we need to just ‘do it” as suggested by Nike. So, while economists will contemplate economic and social conditions in 2013, it is what we as comprehensive ‘through the line’ marketers put into practice

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Back to Online Business: 10 Reasons why you should kick-start your 2013 digital marketing with a Competitor Analysis

Back to Online Business: 10 Reasons why you should kick-start your 2013 digital marketing with a Competitor Analysis

In a world where consumers go online to get informed about brands, products and services, your digital marketing strategy needs to do more than stay ahead of the latest trends. Part of your marketing strategy should include taking a close look at your competition. By being aware of the strengths and weaknesses of your opposition, you are able to improve your own products and services. If you want to build your online presence, you need to perform a competitor analys

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Six reasons why I love strategising and planning

Six reasons why I love strategising and planning

After more than 3 decades working first in direct marketing strategic marketing, analytics and finally digital marketing, I know how exhilarating it can be when a plan comes together. Well thought out strategy that drives the execution of a plan to the ultimate benefit of the company. This culmination proves that    targeted relevant messages culminate in increased sales and profitability allowing a substantial return on investment to be achieved. It is the ult

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