Do you have a social media manager?
Why are many businesses failing with their social media marketing campaigns? In my opinion, social media marketing is very important, but many businesses are still failing to get it right. One of the main reasons businesses are failing with their social media campaign is because they don’t have the right person or team to use their selected social media channels at a personal level. In all essence, people don’t like to interact with a logo, personality l
read moreFacebook Marketing: Different Types of Strategies
Facebook has become one of, if not the greatest social networking site in the world. Social media marketing strategies which do not take this into account and take full advantage of its opportunities are missing out. There are a bunch of different things you can do if you plan on including Facebook into your marketing strategy. These are the top ways to use Facebook to market your small business: Facebook Pages: The first thing you need to do is create a customised
read moreThe new visual world of Social Media
A trend that is appearing certainly seems to point towards social media that uses a far more visual approach such as the image-driven social network, Pinterest. Another is Facebook’s Timeline and of course Twitter is gathering a lot more pictures being attached to its tweets. Brands without a strong visual identity, a clear visual vocabulary, and can be easily used for visual storytelling. Basics revisited Everyone needs a solid logo and corporate identity t
read moreFacebook checkins will be updated
If you are an avid Facebook user, you might have noticed all the changes they are doing lately. Although there are so many, I’m sure you all are experts on the Facebook Timeline by now. In 2010, Facebook introduced members to check-in features on their network, which were and in some way very similar to other checkin networks such as Foursquare. Every time that someone checks into a business on Facebook, the total checkins for that business on Facebook goes up
read moreWhat Facebook users look at on Brand Pages
If you’re a Facebook user, you’ve probably seen the new Facebook Timeline format by now. The new scrapbooking-like format got many people wondering: how will this new layout change the way people view your business’ Page? EyeTrackShop recently did a webcam eye-tracking study (the study was commissioned by Mashable) to see how Facebook users viewed brand pages. The study compared the old Facebook profile page to the new Timeline and the Facebook pages of brand
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