A few ways to get more Likes on Facebook
As social media marketers, we often tell clients that “getting more Likes” on Facebook shouldn’t be your only goal with social media marketing – because everyone knows it’s about the engagement and not the number of Likes your brand has. That said, more Likes means more people reading the content you post, more people sharing your updates and more people who are connecting with you online. A common misconception is that you simply need to post great conten
read moreSocial Media insights to light the way
There are things on social media that set apart the altruistic (check out this cool thing!), from the self-serving (buy my widget now!). If you do nothing else, consider creating your social media strategy to encompass increasingly pro-social guidelines. The more you give, the more the community will give back, but it needs to be done with a sensitive hand. Think of communities as roses to be tendered and beware of the thorns, check that your social media activities
read moreDoing competitor research with Facebook
With the new Facebook Fan page layout that was introduced earlier this year, it has been made it so easy for people and other businesses to keep a close eye on what their competitors are doing on this social networking giant. When visiting a business fan page, there is a section at the top that shows the number of “likes” the fan page has. If you click on the “likes”, you will see some statistics and insights that are related to that page.
read moreDo you have a social media manager?
Why are many businesses failing with their social media marketing campaigns? In my opinion, social media marketing is very important, but many businesses are still failing to get it right. One of the main reasons businesses are failing with their social media campaign is because they don’t have the right person or team to use their selected social media channels at a personal level. In all essence, people don’t like to interact with a logo, personality l
read moreFacebook Marketing: Different Types of Strategies
Facebook has become one of, if not the greatest social networking site in the world. Social media marketing strategies which do not take this into account and take full advantage of its opportunities are missing out. There are a bunch of different things you can do if you plan on including Facebook into your marketing strategy. These are the top ways to use Facebook to market your small business: Facebook Pages: The first thing you need to do is create a customised
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