Google+ and search engine optimization
SEO (Search Engine Optimization) is critical to various internet marketing campaigns, and the somewhat new Google+ profiles are beginning to play an important part in searches. A few months ago, Google added related places, people, personal results, profiles, photos, and posts to the search engine result pages when you are logged in with your Google account. It is now not just about optimizing your website, but building your company and personal brand online. Very
read moreWhy I hope Google+ will make it
For a couple of years now, popular Web 2.0 channels such as Twitter and Facebook has been contending for the number one social network spot. With the arrival of the newest contender “Google+”, this new network has also joined the battle. While Twitter and Facebook differs in services and Facebook has the most members, which one do you use the most for your social media marketing campaign? Do you use both of these networks the same way? In my opinion, y
read moreGoogle’s “Panda” Update Elevates the “Content is King” Theory
My good friend and fellow WSI Internet Consultant Patrick Hogan is a regular guest author of our blog. In this post he gives a great explanation of the Google Panda update and how he is re-evaluating his content strategy with a live case study. Savvy web marketers have always known that content is king on the Internet. After all, for years, the words on the page and links to a website were the only way search engines had to figure out what a site is about. It st
read moreThings you should know about Google+
Google Plus is a buzz word in the social universe at the moment. Will it be the next big thing similar to Facebook? Google Plus is still very new and in the beta phase at the time of writing this blog post, but many people are already Tweeting and posting status updates online that they believe it will replace Facebook. Personally, I don’t think this will, but it will definitely be a powerful social media channel that you can use with your social media
read morePart 1: Social Media Mobile
Social media is big, it’s huge, and it is basically a fundamental part for many businesses these days. Here’s a couple of questions that I often get asked: “what is the next big thing?” and “what social media platform is the next Facebook or Twitter?”. Usually I answer that I just do not know what will be the next “big thing”. There might be a next big thing around the corner, but I see the Web 2.0 (social media/networ
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