YouTube marketing for small business owners

YouTube marketing for small business owners

YouTube, the mother of all video social networks is putting together a market place where on-screen talent and video marketers can hook up. This is very good news for small business owners and internet marketers to help them with a big boost to get their business noticed online. Even though YouTube is the biggest online video social media channel in the world, it is also the 2nd biggest search engine with Google (YouTube’s big brother) being first. If video

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Starting with social media marketing

Starting with social media marketing

In today’s digital driven business lifestyle, one of the best ways to make sure your business gets noticed at a very low-cost is to use various social media channels such as YouTube, Facebook, Twitter, and LinkedIn. There are millions of users participating everyday on the social web, and Facebook is sporting with over 900 million members and still growing strong. The marketing potential of this social network giant cannot be ignored. With all the millions of

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Do you have a social media manager?

Do you have a social media manager?

Why are many businesses failing with their social media marketing campaigns? In my opinion, social media marketing is very important, but many businesses are still failing to get it right. One of the main reasons businesses are failing with their social media campaign is because they don’t have the right person or team to use their selected social media channels at a personal level. In all essence, people don’t like to interact with a logo, personality l

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The NEW approach to Generating a Sales Pipeline

The NEW approach to Generating a Sales Pipeline

In this new digital world marketers have been forced to move beyond the traditional approach to the sales pipeline (awareness, interest, demand, action) and the more moderated approach (awareness, interest, consideration, purchase) which is outdated. The customer is no longer a passive recipient of information or a sidelined spectator. Today, customers are actively engaged in the buying process. To create engagement and enhance the customer experience, marketers tod

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Remarketing Tactics for Visitors that Do Not Purchase

Remarketing Tactics for Visitors that Do Not Purchase

Remarketing is telling your potential customers that “I care enough to follow you around until you notice me! I will take the time to mildly stalk you because my product/service is just what you need – you simply may not know it yet!” Typical remarketing campaigns feature “Come Back to (Insert Client Name) – And we’ll give you a great deal!” type of messaging. This directly acknowledges that the user has visited your site, they didn’t co

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