[2012 online trends] The year of exciting consolidation

[2012 online trends] The year of exciting consolidation

I have been swamped by the amount of articles and blogs being produced in the first week of 2012 with regards to what the ‘State of The Nation’ will be with regards to Online Marketing and in particular Social Media.  I was particularly interested in this recent post on BizCommunity written by Chris Moerdyk which sums up what my general thought have been as to answering the ‘where to now’ question….. By: Chris Moerdyk: @chrismoerdyk 9 Jan 2012 16:02 It wo

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Using Foursquare for business

Using Foursquare for business

Foursquare recently announced that business profiles can now be opened on a self service basis.  Previously, if you wanted your business listed on Foursquare, it had to be loaded manually by Foursquare staff.  With the most recent change, brands of any size or type can now create their own dedicated pages.  This is really good news for small businesses as this can be benefit to their social media marketing strategy and it can complement their local SEO (Search En

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Three tips to writing more effective SEO copy

Three tips to writing more effective SEO copy

When writing copy for Search Engine Optimisation, many people still underestimate the level of consideration which goes into a successful online marketing campaign. There are specific aspects you will need to take into consideration, and doing so will ensure you tap maximum benefit out of your writing and achieve more impactful and successful SEO marketing copy. SEO writing tip 1 – Write for the right audience As an SEO copywriter, your first obligation is to your

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Remarketing Tactics for Visitors that Do Not Purchase

Remarketing Tactics for Visitors that Do Not Purchase

Remarketing is telling your potential customers that “I care enough to follow you around until you notice me! I will take the time to mildly stalk you because my product/service is just what you need – you simply may not know it yet!” Typical remarketing campaigns feature “Come Back to (Insert Client Name) – And we’ll give you a great deal!” type of messaging. This directly acknowledges that the user has visited your site, they didn’t co

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Planning the call to action of your website

A website call to action (CTA) usually refers to elements on your website that urges a visitor to take action.  One of the first steps when you are in the process of planning your website is to establish a clear call to action.  What do you want to achieve with your website? What action do you want your website visitors to take when they are browsing your website? If you have an e-commerce website, you most likely want your visitors to purchase now. When you are b

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