The Path to Online Marketing Success [Infographic]

The Path to Online Marketing Success [Infographic]

Small Business Saturday will be taking place this weekend on 24 November. It is an American shopping “holiday” that happens annually on the weekend following Thanksgiving. Shoppers are encouraged to visit local business and support small brick and mortar establishments. The concept was initially publisized online through social media, advertising and PR. This concept is fitting for South Africa as well as many people are choosing to support independent 

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The buzz regarding content curation

The buzz regarding content curation

One internet marketing buzzword that’s still spinning the rounds and has become quite popular in the last couple of months is content curation. Online you will find a couple of  content curation tools that you can use that makes it easy for everyone to start with content curation. Are you using Google Reader or any other RSS reader and when you see something interested you share it with your network? That is also part of content curation. No doubt you have se

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How to make your internet marketing campaign go viral

How to make your internet marketing campaign go viral

If you are into internet marketing, one of the hardest things to do online is making your content and message go viral. Did you know that you don’t have to get your message in front of the eyes of everyone to make it go viral? All that is required is that the right people sees it. If your message gets infront of one person that is influential online and they like it, then there is a very good chance that it can go viral. If one influential person likes your co

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[2012 online trends] The year of exciting consolidation

[2012 online trends] The year of exciting consolidation

I have been swamped by the amount of articles and blogs being produced in the first week of 2012 with regards to what the ‘State of The Nation’ will be with regards to Online Marketing and in particular Social Media.  I was particularly interested in this recent post on BizCommunity written by Chris Moerdyk which sums up what my general thought have been as to answering the ‘where to now’ question….. By: Chris Moerdyk: @chrismoerdyk 9 Jan 2012 16:02 It wo

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Using Foursquare for business

Using Foursquare for business

Foursquare recently announced that business profiles can now be opened on a self service basis.  Previously, if you wanted your business listed on Foursquare, it had to be loaded manually by Foursquare staff.  With the most recent change, brands of any size or type can now create their own dedicated pages.  This is really good news for small businesses as this can be benefit to their social media marketing strategy and it can complement their local SEO (Search En

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