WSI Simply Social

As an Internet Marketing Consultant with a Search Engine Marketing (SEM) company, I am often asked by clients and prospects whether there’s a basic philosophy regarding organic (SEO) and PPC or paid search advertising: “Is one more favorable than another? How do I know which channel will

Every landing page should be a reflection of what you know about your customer and provide what they need to know to make a buying decision. Landing pages are companion pages to your ads but they are also valuable little tools that can make or break your online advertising success. This post presents the 6 rules of creating powerful landing pages Read the rest of this entry »

The combination of competition and ever-changing marketing capabilities means that many business owners don’t know where to begin when it comes to getting their site marketed online. Finding a provider that can help you generate website traffic through organic and long-lasting marketing tacti

It’s really easy to blow money on Google pay per click – picking keywords, writing a couple of ads and getting a bunch of visitors who cost you money but have no chance of ever converting on your website. The following three questions will help make sure you don’t buy the wrong clicks and traffic for your website

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In simple terms, Google’s pay per click program allows you to acquire a position on the search engines by choosing a bid price you are willing to pay for each visitor you receive on your website. Pay per click is one of the most effective channels which one can use to advertise, this is because an