2011 State of Digital Marketing Report
I recently found the following survey 2011 State of Digital Marketing Report, which was compiled by Webmarketing123, a California-based online marketing agency and one can surmise that the trends should be more or less the same in South Africa and I found the results very interesting. SEO is the number one source of leads for both B2C and B2B marketers, beating out both PPC and social media marketing in a recent survey of online marketers. But more of those surveyed
read moreSome Insights on WHY your landing Page Might Not Be Working
Visitors arrive at your landing page for a specific purpose by clicking online PPC ads, links in emails and social media messages you’ve created. But sometimes, visitors ‘bounce’ out as they get there. Why would that happen? 1. It’s different from the ad’s call to action or theme. How many times have you clicked an ad or link only to find out that the page you land on has nothing to do with the ad or link? That makes it unbelievably irritating for that p
read moreWhat is a good PPC REPORT?
There is usually a lot of talk on SEM news sites and forums about the type of data available from the PPC engines; the metrics seem nearly endless. Stats are available on CTR, CPC, conversion rate, conversion rate by position, data by network (display vs. search vs. retargeting vs. social PPC, etc.), Google Analytics or other web analytics data… The list goes on. But few people seem to discuss how and what data should be presented. Numbers Need Context While P
read moreOur thoughts on SEO, SMM, Blogging and Networking
Social Media Marketing, SMN, SEO, PPC, PFI, Micro Blogging, Blogging, Web 2.0, etc. Looking back over the years that we have been online, the internet has changed significantly. What used to be cool “frames” and “splash pages” can now only be seen in museums. Ok, not all of them…some folks still uses frames and splash pages even though it is old school. Can’t teach an old dog new tricks. Every second person online broadcasts
read moreCopywriting for PPC
Pay-per-click advertising is an effective way to draw internet users into your website and copywriting these ads can be a tricky task. If you are used to print writing, corporate copywriting or even online copywriting, you may still find it difficult to create attention-grabbing ads for such a short space. PPC copywriting tips Be as specific as you can be. Don’t say “the best prices”, say “less than $10”; don’t say “Quick turnaround times”, say “i
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