A look at the Panda SEO updates

A look at the Panda SEO updates

Google is constantly optimising its algorithms, which can put SEO consultants into a flat-spin. Google Panda, one of the most recent changes, affected a whopping 12% of search results. Not too many people would be happy to learn that they lost a massive chunk of their organic website traffic, so it’s been a race to find out what exactly the Panda updates entail and what we can do to minimise its impact. So what did Google do? When it comes to Panda, Google did exa

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Use Google+ for search engine optimization

Use Google+ for search engine optimization

Google made history last year when they launched their social network Google+. Since its launch, it has become the fastest growing social media channel to date. Google+ has more potential than just being labelled as a social network. Google+ is an extension of Google, and this means that it does carry some search engine optimization (SEO) potential. Many members on Google+ are reporting that their Google+ profiles have increased in organic rankings of Google. That m

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Content marketing, SEO and Social Media

Content marketing, SEO and Social Media

When it comes to search engine optimization (SEO) for small and large business, content marketing plays a vital role to the success of your campaign. Do you need the best content? Some internet marketing professionals would say yes, however, coming up with the best content on a daily basis is not an easy task and if you do, you are likely to burn out within a couple of weeks. Getting the best content should not always be your focus point, and you can slide in good a

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Google+ and search engine optimization

Google+ and search engine optimization

SEO (Search Engine Optimization) is critical to various internet marketing campaigns, and the somewhat new Google+ profiles are beginning to play an important part in searches. A few months ago, Google added related places, people, personal results, profiles, photos, and posts to the search engine result pages when you are logged in with your Google account. It is now not just about optimizing your website, but building your company and personal brand online. Very

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Social media marketing = targeted traffic

Social media marketing = targeted traffic

Social media marketing (SMM) is a very effective way to drive targeted visitor traffic to your website or blog. The traditional methods such as search engine optimization (SEO) is still effective, but Web 2.0 opened new doors and traffic generated from these channels cannot be ignored anymore. Social media channels such as Twitter, Facebook, Google+, Pinterest, and YouTube are not only used in the business arena, but also in political campaigns. There are many stra

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