Has Google Penguin 2.0 affected the SEO on your website?
Search Engine Optimisation is a very important aspect of any digital marketing strategy. On 22 May Google announced their latest Penguin update. This update to the Google search algorithm is aimed at penalising websites using black hat tactics to improve their SEO. It is estimated that 2.3% of English-US search queries are affected by Penguin 2.0. This might seem like a small percentage, but there are over 5 billion searches per day (making it a rather large nu
read moreA look at the Panda SEO updates
Google is constantly optimising its algorithms, which can put SEO consultants into a flat-spin. Google Panda, one of the most recent changes, affected a whopping 12% of search results. Not too many people would be happy to learn that they lost a massive chunk of their organic website traffic, so it’s been a race to find out what exactly the Panda updates entail and what we can do to minimise its impact. So what did Google do? When it comes to Panda, Google did exa
read moreGoogle Wages War on Monochromatic animals!
From time to time I like to profile other consultants in the WSI network, and today I want to showcase my friend and fellow digital marketing consultant Chuck Bankoff, Director of Web Services for Kreative Webworks, an online marketing firm in Orange County California. He has written a blog for WSI OMS on the changes in Google’s algorithm. - Francois Muscat Google Wages War on Monochromatic animals! Can you name their next victim? Is it just me or am I the
read moreOnline reputation management with social media and SEO
As you should know by now, news online spread at the speed of light and in real-time. With the rate at which news travels online, it makes perfect sense for a business to monitor what is being said about them, their products, and their services to make sure they know what people are talking about them online. The web is massive and unfortunately you will find some people who will say negative things about your business, brand, and products for the sole purpose of h
read moreWhat is your social media authority?
On your other internet marketing and traditional marketing campaigns, are you linking to your social media accounts? If you are like most small businesses, the answer is most likely no. When you are not linking to your social media profiles, you are making a big mistake. Why? Linking to your profiles builds and expands your social authority on the social web, and it helps your search engine optimization strategy expanding its reach. How does social authority work? T
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