Social media marketing = targeted traffic

Social media marketing = targeted traffic

Social media marketing (SMM) is a very effective way to drive targeted visitor traffic to your website or blog. The traditional methods such as search engine optimization (SEO) is still effective, but Web 2.0 opened new doors and traffic generated from these channels cannot be ignored anymore. Social media channels such as Twitter, Facebook, Google+, Pinterest, and YouTube are not only used in the business arena, but also in political campaigns. There are many stra

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Social media optimization and SEO

Social media optimization and SEO

SMO better know as Social Media Optimization is a form of word of mouth marketing through the use of various social media channels such as blogs, social networks, and media sharing sites. The main focus with SMO is about trust and relationship building and about increasing targeted traffic to your social media profiles. SMO focuses on getting traffic from social media sources. When your content is published on your website or blog, traffic will increase to your cont

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The definition and characteristics of social media

The definition and characteristics of social media

There are thousands of articles and blog posts describing the actual definition of social media marketing (SMM) online. Many internet marketers are still broadcasting that social media is the next big thing and even though it might all seem new to you, it has been around for a while. When you mention social media to most people, the first thing that they usually think about is Facebook and Twitter. If you think that social media only consists of those two channels (

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How to use LinkedIn with your SMM strategy

How to use LinkedIn with your SMM strategy

LinkedIn is a professional social network that everyone should use if they want to grow their business online. LinkedIn is very different to other popular social networks such as Facebook as it has become the norm as the universal business network. One of the most important keys to network on LinkedIn is to spend some time and building up your profile to be 100% complete. Your profile on LinkedIn is one of the central ways that others will find and network with yo

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Why social media monitoring is important

Why social media monitoring is important

Social media monitoring which is part of online reputation management (ORM) plays a crucial part in internet marketing and social media marketing strategies. Social media monitoring also plays a vital role in monitoring and evaluating the effectiveness of your overall campaign. A proper social media marketing (SMM) campaign should always be planned and created around your business objectives and goals. Here’s key points we are using when creating a social medi

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