The most important aspect of social media marketing – engagement
It has become very important for businesses world-wide, to have a proper social media marketing (SMM) campaign in place. Social media spending is increasing dramatically every year. New social media channels are also growing at a geometric rate, and internet marketers are using social media as an integral part of their online marketing initiative. The most important aspect of social media marketing is conversations and engaging with targeted people. It is a two-wa
read moreSocial Media – Marketing Nirvana or Crises?
With any new media early adopters tend to gain most of the benefits and it helps to be informed, ready and plan for all eventualities as Social media crises are on the rise, however most could have been diminished or averted with the proper social media planning, according to a report by Altimeter Group released on Wednesday. The majority of businesses caught up in social media crises lacked proper internal education programs and untrained staff. Employee social med
read moreSocial Media Marketing Is an Oxymoron
Commercialism is as out of place in the social realm as selling to friends at a party. A whole set of customs and unwritten rules, developed over untold generations of people conversing with each other, govern how we interact with others. When you discuss something with a friend, colleague, loved one, or stranger you adhere to these customs even without thinking. Don’t interrupt. Listen first, show an interest. Respond to what others are saying. But there are
read moreSocial media is driving online activity
Social media (Web 2.0) is busy driving online activity. Social media optimization (SMO) is becoming increasingly important as more businesses are taking advantage of social media to promote their services or products, and at the same time building brand authority for their name. According to Facebook stats, there’s more than 750 million active users on Facebook and 50% of that user base logs in at least once a day to see what is going on. These results are
read moreHow to get Twitter followers
You may likely be at a point now where you have used your Twitter account for weeks, months or longer. You are playing it by the safe rules: you get close associates to follow you back, you are following relevant accounts, you only tweet quality content and you never post your stream with only ads. Despite being good on Twitter, the organic approach to attracting visitors to your Twitter profile and clicking the “Follow” button is not working the way y
read more
