Social media measurement
If you do a simple search online, you will find a lot of information regarding the measurement of social media and ROI (return on investment). ROI will always be the standard to measure the ultimate success, but many other metrics available can provide you with information if you are on the right track with your strategy. Here’s a couple of performance indicators that I use to help determine if we are on the right track. Communities: The easiest and the firs
read moreSocial media: The easy way to get started
These days, there’s so many choices and options to promote your business online. Social Media Marketing (SMM) is one of these options and it’s a great way to increase the effectiveness of your other online marketing strategies and it works hand in hand with SEO and blogging. Even though Social Media Marketing (SMM) is not a new trend, it is a new frontier for many and it’s busy taking the online world by storm. How do you start a Social Medi
read morePart 1: Social Media Marketing 2011
This is the first part in a series of blog posts where I will write about various Social Media Marketing strategies and some general information regarding this growing trend. Many people still believes that Social Media Marketing (SMM) is easy, fast and cheap. Even though SMM has been around for a while, many people are only realising now what it could mean for their business and how they can become part of the online conversation. I will start the first blog post
read moreSocial media and SEO works hand in hand
More people and companies are jumping into social media to start interacting with potential clients in online conversations on the web. Social Media Marketing (SMM) typically uses a combination of Web 2.0 channels such as Facebook, Twitter, YouTube, LinkeIn, various social bookmarking sites, blogging and more. What these companies and people don’t realize is that SMM can be used to quickly enhance the organic search engine results on the SERP’s (sear
read moreChoosing the best social media channels
There’s hundreds of online social media tools available and it is a must that you understand the usage of these tools and their functionality. Some of the these tools only caters for a certain audience and type of conversation so it is best to analyze them first before you start using them. There are many different categories and types of social media channels that might be useful to your business. The most familiar ones that you must have heard about is t
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