How to successfully implement a Facebook strategy as part of your social media campaign

How to successfully implement a Facebook strategy as part of your social media campaign

If you want to make the most of your social media campaign, you should definitely ensure that your company has a presence on as many social media platforms as possible. The most widely used of all of these platforms and therefore the most important, is Facebook. But how, exactly, do you implement a successful Facebook strategy? Although, to ensure maximum impact, it’s best to consult experts like WSI before implementing a Facebook strategy, what follows are good b

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How to develop your first social media campaign

How to develop your first social media campaign

Have you invested in social media for your business? It might be time to think about developing your first social media campaign. How do you know if you are ready to run your first campaign? There are a few questions that you should ask yourself first – read on to find out more. What networks do you have in place? It is important to analyze which networks you are currently using effectively and which you can leverage off.  A common mistake that people make is tr

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Which social media channels do you use?

Which social media channels do you use?

Social media marketing can almost be found everywhere on the web can it can be a bit confusing for a small business owner to start using social media to increase their brand awareness. Most of the time people are only focusing on one or two social media channels such as Twitter and Facebook because they are the biggest. There are thousands of social media channels available that you can use and while you won’t be able to use them all effectively, which ones ar

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How to make your Tweets stand out

How to make your Tweets stand out

Twitter is one of my best social media channels that I use and suggest to our clients.  For many people and businesses it has provided a vehicle for their social media marketing campaigns. It doesn’t mean that if you create your profile on Twitter you will be a success, but like any other social media medium, it is all about connecting and interacting with targeted audiences. Twitter is about establishing and maintaining relationships.  Once again this all s

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Launching a social media marketing campaign

Launching a social media marketing campaign

When you are in the process of launching or planning your social media marketing campaign, always be transparent. Never try to hide what you are doing. Engage with your target audience and don’t start with only broadcasting sales pitches. This should always be avoided even if your marketing department is only interesting in selling. This approach will never work. Social media campaigns designed to push a message relentlessly will turn off social media particip

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