Is the way you manage your social media failing you?

Is the way you manage your social media failing you?

As much as businesses all over the world have joined the social media wave for the good and maximum exposure of their businesses, not many know how to optimise and engage using these platforms. Social media is coming up with more ways to open your business up to the world and potential customers, but companies are finding it harder and harder to keep up with the new developments that come up on each social network at random times. Some companies have ownership of se

read more

Creating a social media strategy

Creating a social media strategy

There is a lot of information available on all the internet marketing methods such as paid advertising (PPC) and search engine optimization (SEO) online, and quite a lot can be said about those two methods, but social media marketing is often overlooked because it is a two-way communication channel that requires interaction. Social media is a way for you to engage and communicate with your target audience regarding your services and products, and to find out what th

read more

Research and create a social media strategy

Research and create a social media strategy

For the last few years, businesses have had the luxury of deciding what they will sell, what their marketing message will be, and how they are going to deliver it to the audience they want to reach. The explosion of the online world has changed everything. It is 2012 and we are in the age of Web 2.0 (social media marketing). To have a solid well planned strategy in this new business environment is just as important as it has every been. Never get distracted from the

read more

What to include in your SMM campaign

What to include in your SMM campaign

Social media marketing is a great way to build up brand authority, expertise in your market niche, and to ultimately build up a community. Even though most “marketers” still say that it is the new frontier in internet marketing, it has been around for quite a while, but only gaining massive attention the last couple of years. If you own a business and you would like to use social media as a medium to get the word out about your services, products, or jus

read more

The fuss about social media marketing

The fuss about social media marketing

Social media marketing (Web 2.0) is part of internet marketing that utilizes popular social media channels such as Twitter and Facebook to create a brand presence for your business. Social media is used to extend your identity and to communicate actively with targeted customers. A social media strategy should always be included in your marketing campaign.  Social media is another form of viral marketing and has grown quite big over the last couple of years with man

read more
Page 1 of 212