Three must-have apps for your mobile business

Three must-have apps for your mobile business

Whether you’re in the social media industry, the financial sector or run a chain of franchises – most people agree that things work a bit differently these days. People are constantly on the move, working from home, replying to e-mails on-the-go and global teams are becoming the norm. If this sounds anything like your business (or the direction your business is heading), you will soon need to start streamlining your business. Here are a few must-have apps that y

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Small business and social media: Which social network is right for you?

Small business and social media: Which social network is right for you?

Social networking has become a minefield for business owners who are not following the latest trends. Should you be on Facebook, Google+, LinkedIn, Twitter and Pinterest? Then what about Instagram, Foursquare and the rest? Developing a social media presence is important for business owners who want to engage with potential customers online, but many of them lack the knowledge to successfully engage with their online community. If you feel a little lost this Infograp

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What makes a good tweet?

What makes a good tweet?

In the world of social media, Twitter is one of the most widely used and influential platforms. This micro-blogging site has made many people famous (and it’s also sunk quite a few big brands). While some people and brands use Twitter to leverage their personalities and online communities, many Twitter accounts never really gain traction. One could argue that they’re just not good at tweeting. So, what makes a good tweet? Here are a few pointers as to what the m

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How to reach your target market by using social media

How to reach your target market by using social media

Social media is an ever-evolving phenomenon and the trends change on a frequent basis. By creating and maintaining a constant presence on various social media channels, such as Facebook, Twitter, Youtube and Tumblr, you can establish long-lasting relationships with fans and customers and find new ways to advertise yourself. At WSI, our social media experts can help you develop a long-term social media strategy designed to reach your target market. Building a loyal a

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Can the new Myspace recapture the mainstream user?

Can the new Myspace recapture the mainstream user?

This week, embattled social media network Myspace took the wraps off its revamped network. But unfortunately for the former social media heavy-weight, the launch of the new Myspace was largely overshadowed by the announcement of Facebook’s new search engine, Social Graph. Many sceptics are wondering whether Myspace will ever enjoy mainstream use again. Back in the early 2000s, Myspace was an incredibly popular social network among young people and music enthusiast

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