Do you have a social media manager?
Why are many businesses failing with their social media marketing campaigns? In my opinion, social media marketing is very important, but many businesses are still failing to get it right. One of the main reasons businesses are failing with their social media campaign is because they don’t have the right person or team to use their selected social media channels at a personal level. In all essence, people don’t like to interact with a logo, personality l
read moreWSI will be presenting at the Mpumalanga Social Media Boot Camp in May
As many of our followers, colleagues and clients know, I’m often presenting at digital marketing conferences and events in Gauteng, South Africa and all over the world. One of my favourite types of events is boot camps and one that I’m particularly looking forward to is the Mpumalanga Social Media Boot Camp in May. The boot camp, organised by Red Carpet Marketing, will be held at the Wrinkler Protea Hotel in White River on 24 – 25 May 2012. The content is g
read moreUse Twitter for customer services
Most people think social media is only used for marketing purposes. Did you know you can use social media for customer service issues? There are many ways you can use various social media channels such as Twitter to help you with this. One good reason why you can use Twitter as a customer service platform is because of its real time update nature. If you use Twitter for customer services, you will be able to view and correct customer service related issues as soo
read morePinterest marketing ideas
As I mentioned in my previous blog about Pinterest (link to Francoisblog2), this is the fastest growing social media network – with 10-million monthly visitors, it’s an increasingly important place to “be seen”. What makes Pinterest different from Twitter and Facebook is that you don’t need a lot of followers or friends to be seen. It’s a very “open” website and people can stumble upon any pin board when pinning pictures. Think out of the box You’r
read moreUsing Twitter in your social media campaign
If your a small or large business owner and you are looking for new ways to drive targeted traffic to your website and blog, then Twitter is an excellent resource that you can use for this. Twitter has the potential to boost your business to new heights, and drive targeted traffic back to your website that you require for your business to be successful online. The very first thing when you start using Twitter is that you must understand that with any social media ma
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