Six reasons why I love strategising and planning

Six reasons why I love strategising and planning

After more than 3 decades working first in direct marketing strategic marketing, analytics and finally digital marketing, I know how exhilarating it can be when a plan comes together. Well thought out strategy that drives the execution of a plan to the ultimate benefit of the company. This culmination proves that    targeted relevant messages culminate in increased sales and profitability allowing a substantial return on investment to be achieved. It is the ult

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How to use Twitter in your social media marketing campaign

How to use Twitter in your social media marketing campaign

In my opinion, Twitter is definitely one of the best Web 2.0 channels to use in your social media marketing campaign. For many people and businesses it has provided an effective vehicle for internet marketing success.  It doesn’t mean that you will be successful for just being on Twitter, it is all about connecting with targeted audiences and establish lasting relationships with your network. Find below a couple of Twitter tips to help you with your social me

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Using a blog for your internet marketing strategy

Websites and blogs have different purposes with any internet marketing strategy. Blogs are mostly used for branding and communicating (Social Media) with targeted customers where websites is a marketing piece (online brochure) developed / designed to sell or get some sort of conversion. Using a blog with your internet marketing strategy can be very powerful for your business. You can combine both (a website and a blog) by adding a blog to your existing w

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Content marketing strategy

A content marketing strategy is the core foundation for any internet marketing campaign.  Optimized informative content can connect you with your readers enabling them to interact and ultimately convert them into a follower or a customer.  Good content is what connects you with the search engines. All forms of online marketing requires a content strategy to reach your targeted audience and to communicate your message.  The more complex your marketing campaign is

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Reasons why some websites can’t work

There’s millions of websites on the web.  Every company should have a website as people usually want more information regarding a company before they conduct in business with them.  With a optimized website and strategy, you can give real time information to prospective clients. If you don’t have a website and planning on getting one or if your website doesn’t bring any business leads for you company, there’s a couple of things that must be

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