Website design tips

Website design tips

Website design is slowly becoming an art form of note, with more creative and innovative sites being born every day. When browsing around for new types of website animation, sound, video and interactivity, you will find that the plethora of options and creations on the internet are indeed astounding. Before all the bells and whistles though, make sure you’ve got the basic website design rules down. Keeping your web layout clean is a no brainer. Not only does this

read more

Writing the About Us page of a website

Writing the About Us page of a website

Many times, a client will give the same information or brief for the About Us page as well as the Home page. Having information on the Home page (which belongs on the About Us page) is often what makes a website ineffective. The Home page is your first contact with a client – they need to be drawn into the website because they see that you have something to offer them. All too often it happens that copywriters have detailed accounts of a company’s history and wh

read more

I might look like I know, but I don’t!

I might look like I know, but I don’t!

Here is a short story to lighten your mood on a possibly blue Monday morning.

Last week I emailed a client asking for the FTP and CPanel details to their existing website and to please advise if they have PHP 5 or higher running on the platform and whether or not we can have access to a MySql database, so we can start their project.

read more

Planning the call to action of your website

A website call to action (CTA) usually refers to elements on your website that urges a visitor to take action.  One of the first steps when you are in the process of planning your website is to establish a clear call to action.  What do you want to achieve with your website? What action do you want your website visitors to take when they are browsing your website? If you have an e-commerce website, you most likely want your visitors to purchase now. When you are b

read more

Using a website as a marketing tool

What can a web site do for me you may ask? You may think that you are one of many and just a mere dot in cyberspace but you’re wrong! Don’t under estimate and undervalue the power of the virtual world. Make it real by exposing yourself online. That may sound somewhat crude but the best way to grow your business is to expose it and bare all. In today’s global village a web presence is a necessity for any business and, most of the time, this is how a copywriter

read more
Page 1 of 3123