I meet Jeffrey Eisenberg –Author of Waiting for Your Cat to Bark

During one of our lunch breaks at our WSI Excellence & Innovation convention I had the pleasure of sharing a table with Jeffrey. He is really approachable and a pleasant guy to talk to. We spoke about his book, Waiting for your cat to bark and discussed the persuasion ideas that he presented during his keynote speech. He makes a couple of good points on what makes visitors take action on websites. If they are motivated to get the content then it doesn’t re

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WSI E&I Franchise convention – Best presentation award

My dream came true on day 2 of the Excellence & Innovation conference. I finally got the opportunity to present in the USA to over 300 people in attendance. I also won the best presentation for the conference which was a real bonus for me. My presentation title: Leveraging Social to enhance your SEO results. The main points: Why SEO is important? The SEO landscape – past to present A look at audience behaviour How to craft a content  marketing bluepri

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WSI E&I Franchise convention – Michael Richards on optimizing your campaigns with web analytics

Well now we have Michael Richards getting ready to present to us. Last night Michael & his wife Ellen walked off with no less that 3 awards. This is is an outstanding achievement for them as they only started their franchise in the last 2 years. Michael used to work in Ronnie Adelman’s office and got mentored by the best in our network. So all of you ICs out there, have a look at the top 25 earners and find out who mentored them, you will soon see the benefit

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WSI E&I Franchisee convention – Jeffrey Eisenberg on Persuasion architecture

What a treat, WSI have arranged Jeffrey Eisenberg as our keynote speaker for today. His first presentation is on Persuasion Architecture, Adding value as a consultant. He says that most Internet Marketing consultants overcomplicate things by focusing on technology. Rather add value by asking “when do we pop the cork?”. When do we get to say that we did a good job. This is how you can measure the success. Good points from the presentation Technology can enable t

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WSI E&I Franchise conference – Neal Lappe on Growing client sales to $1m per month with PPC

Well last night Neal won a couple of awards, congratulations. His presentation today covers the critical principals for Pay Per Click success. His client was spending $55,000 a week on Pay Per Click, that’s impressive. The client said to Neal if you get me more sales they will spend more money. Their client grew revenue from $70,000 pm to R1m per month but it took some clever strategies to be able to get the budget to be spent. Neal’s team focussed on getting ke

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