Creating a professional online business video [Infographic]

Creating a professional online business video [Infographic]

A well thought out professional video can go a long way in establishing your online reputation. In under 3 minutes you can give a potential customer a snapshot of what your value proposition is. However a poor quality, or poorly edited video can do more harm than damage. It is estimated that 20% of online viewers will click away within the first 10 seconds. That means that you need to ensure that your video is attention grabbing and interesting. YouTube is one of th

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YouTube marketing for small business owners

YouTube marketing for small business owners

YouTube, the mother of all video social networks is putting together a market place where on-screen talent and video marketers can hook up. This is very good news for small business owners and internet marketers to help them with a big boost to get their business noticed online. Even though YouTube is the biggest online video social media channel in the world, it is also the 2nd biggest search engine with Google (YouTube’s big brother) being first. If video

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Which social media channels to use

Which social media channels to use

Your social media marketing (SMM) campaign’s strategy should always be tied in with your business marketing and communication strategy. An SMM campaign should never be based only on the available Web 2.0 channels that you are going to use such as Twitter, Facebook, LinkedIn and YouTube to name but a few. There are thousands of these channels available and it’s an absolute must that you understand the usage of these channels and their functionality. Som

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Include YouTube in your social media strategy

Include YouTube in your social media strategy

Few internet marketers value the relevance of online videos for their social media marketing campaign.  The usage of online video channels such as YouTube, Viddler, Vimeo, and the local one Zoopy, can help you build brand authority, starting the conversation, and driving targeted traffic to your website to name but a few. This is the first post in a series related to how you can use videos in your social media strategy. Find below some tips that can help you make t

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Statistics: More video search than normal search

Internet users in the USA watched 32.4 billion videos in January 2010 according to a release from ComScore. The total search volume for January 2010 was 23.1 billion according to another study that ComScore has done. These reports show that there are 53% more video views than online searches for information.  Scary? everyone’s favourite tube – YouTube was the most dominant online video website with 12.7 billion videos watched by residents in the USA in

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