Which social media channels to use
Your social media marketing (SMM) campaign’s strategy should always be tied in with your business marketing and communication strategy. An SMM campaign should never be based only on the available Web 2.0 channels that you are going to use such as Twitter, Facebook, LinkedIn and YouTube to name but a few. There are thousands of these channels available and it’s an absolute must that you understand the usage of these channels and their functionality. Som
read moreInclude YouTube in your social media strategy
Few internet marketers value the relevance of online videos for their social media marketing campaign. The usage of online video channels such as YouTube, Viddler, Vimeo, and the local one Zoopy, can help you build brand authority, starting the conversation, and driving targeted traffic to your website to name but a few. This is the first post in a series related to how you can use videos in your social media strategy. Find below some tips that can help you make t
read moreStatistics: More video search than normal search
Internet users in the USA watched 32.4 billion videos in January 2010 according to a release from ComScore. The total search volume for January 2010 was 23.1 billion according to another study that ComScore has done. These reports show that there are 53% more video views than online searches for information. Scary? everyone’s favourite tube – YouTube was the most dominant online video website with 12.7 billion videos watched by residents in the USA in
read moreSocial Media Marketing – Promoting your YouTube Videos
With millions of videos posted on YouTube everyday it’s increasingly becoming tough to get videos noticed. The main question is – How do you attract viewers to your YouTube videos to create more potential customers for your business? Here I discuss some of the ways your videos can get noticed on YouTube.
read moreUse Content communities to increase your visibility
Content communities are similar to social networks. On certain content communities once you have registered, you get a home page that you can can customize. On these content communities you can make connections with friends and people who shares the same interest as you. However, content communities are focused on sharing a particular type of content. Flickr Flickr is based around the sharing of photos and is the most popular service of its kind. Members can uplo
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