Copywriting Services – How to rise above the rest!

Copywriting Services – How to rise above the rest!

We live in times where thousands of businesses are branded under the same “title”. Copywriting services fulfil the need to differentiate one company from the next. In our current economic times, it is important to set yourself above and apart from the rest and the way to go about doing this is by writing fascinating copy specifically formulated for your company! These days, the emphasis is on branding your company, so everything you publish – from your blog an

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How SlideShare increases engagement

How SlideShare increases engagement

SlideShare is an online sharing tool that allows you to publicly host PowerPoint presentations, OpenOffice presentations, infographics and PDF documents and more on your own website. It is a valuable tool for businesses that want to host important presentations, keynote speeches, annual reports and other documents because it’s easily accessible, easy to use and can be easily found by people looking for related content. But how does it increase engagement? SlideSh

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SlideShare: The must have social media business tool

SlideShare: The must have social media business tool

A new hot trend is emerging for businesses looking to grow their customer base from social media sites. SlideShare is a powerful and popular document and presentation sharing site that allows companies to share their expertise with their consumers and build thought leadership among their target audience. It is a great social media tool for businesses and will continue to yield a great return on your investment. You can upload your presentations in Word and PDF files

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Simple yet powerful web design tips

Simple yet powerful web design tips

Whether you are having your website designed from scratch, or making use of a pre-designed theme, you will need to end up with a website that performs well for your business. These days every company who has a hope of surviving needs a web presence. It is one of the non-negotiable rules of the 21st century. For many of your new and prospective customers, your website will be their first impression of your company and their first interaction with you. This is a make

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Social media marketing tips from the pros at WSI

Social media marketing tips from the pros at WSI

Social media marketing is an ever-changing, ever-evolving field and it’s necessary to be flexible as well as adaptive to the many changes it undergoes. Rather than abide by a trial and error process in finding out what works and what doesn’t work for your social media strategy, take some advice from the pros at WSI before getting started. How to develop a smart social media strategy: Check out your competition. There is absolutely nothing wrong with scoping out

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When it comes to great copywriting, it’s always quality over quantity

When it comes to great copywriting, it’s always quality over quantity

Thinking of copywriting may conjure up images of grade school, when your instructor insisted you had to write at least 500 words in order to receive a passing mark. In the real world however, if you can get your message across clearly in less than 100 words, it’s very beneficial for you to do so! This is especially true regarding website copy, as your goal is to turn as many visitors as possible into customers. Why professional copywriters value quality over quant

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Pinterest gets GIF savvy

Pinterest gets GIF savvy

A picture speaks a thousand words, but a moving picture is even better. 2013 saw GIF sets take the internet by storm as people used GIFs to animate everything from commenting on blogs to one-liners from their favourite films. Since the craze began, Tumblr has been the king of GIF sharing but up until now only source websites have been able to support GIFs, and no social networking platform, with the exception of Google+ has housed this pioneering and fun feature. As

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Has social media for business reached saturation point?

Has social media for business reached saturation point?

Analysts from around the world have been predicting something of a second tech bubble burst in the social media for business industry for some time now. However, it is yet to happen. In the day and age of micro-payments, it seems that even the most niche of start-ups are able to find the customers they need to stay alive. Social media is all around us these days and it’s being discussed incessantly around the world. Hundreds of businesses have been built social me

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3 Web Design Best Practices for a Fantastic Website

3 Web Design Best Practices for a Fantastic Website

Great web design, with its unique look, functionality and feel is what brings any website to life. It is what makes the site’s visitors want to click around and, if you’re lucky, even bookmark the site for future visits. As any professional website designer knows there is a lot that goes into the creation of a website and even more to consider while designing the site. For starters, you need to consider the elements of the company’s brand, the appearance and c

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Social media marketing tips for start-ups

Social media marketing tips for start-ups

While all businesses and brands should use social media, it’s especially important for start-ups that often operate on tight budgets and have limited resources. Luckily, the most popular social media sites are completely free and this enables you to cultivate a presence and gain a following for little to no cost at all. How start-ups can use social media to their advantage: Don’t underestimate the power of holiday hype. Find out which holidays are important to

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