Pinterest gets GIF savvy

Pinterest gets GIF savvy

A picture speaks a thousand words, but a moving picture is even better. 2013 saw GIF sets take the internet by storm as people used GIFs to animate everything from commenting on blogs to one-liners from their favourite films. Since the craze began, Tumblr has been the king of GIF sharing but up until now only source websites have been able to support GIFs, and no social networking platform, with the exception of Google+ has housed this pioneering and fun feature. As

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Has social media for business reached saturation point?

Has social media for business reached saturation point?

Analysts from around the world have been predicting something of a second tech bubble burst in the social media for business industry for some time now. However, it is yet to happen. In the day and age of micro-payments, it seems that even the most niche of start-ups are able to find the customers they need to stay alive. Social media is all around us these days and it’s being discussed incessantly around the world. Hundreds of businesses have been built social me

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3 Web Design Best Practices for a Fantastic Website

3 Web Design Best Practices for a Fantastic Website

Great web design, with its unique look, functionality and feel is what brings any website to life. It is what makes the site’s visitors want to click around and, if you’re lucky, even bookmark the site for future visits. As any professional website designer knows there is a lot that goes into the creation of a website and even more to consider while designing the site. For starters, you need to consider the elements of the company’s brand, the appearance and c

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Social media marketing tips for start-ups

Social media marketing tips for start-ups

While all businesses and brands should use social media, it’s especially important for start-ups that often operate on tight budgets and have limited resources. Luckily, the most popular social media sites are completely free and this enables you to cultivate a presence and gain a following for little to no cost at all. How start-ups can use social media to their advantage: Don’t underestimate the power of holiday hype. Find out which holidays are important to

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A few golden rules for great copywriting from WSI

A few golden rules for great copywriting from WSI

Great copywriting is a crucial part of any internet marketing strategy for many reasons. Firstly and perhaps most importantly, good copywriting can help turn each visitor to your website into a customer if they’re able to find what they’re looking for quickly and easily. Your website content should also express your company’s message and ideals in a way that is easily understood by everyone. Want to be a good copywriter? Don’t forget these golden rules: Jus

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The top photo-sharing social media sites for business 2014

The top photo-sharing social media sites for business 2014

With literally dozens of photo-sharing sites available today, which ones will stand out in 2014 and offer you the best social media investment? With so many sites available, one only needs to look at the excitement among users online to determine the viability and popularity of the sites that stand out from the crowd. There are many photo-sharing websites that are making a buzz online, so let’s look at the top photo-sharing social media sites that will take your b

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How professional web designers can help improve your marketing strategy

How professional web designers can help improve your marketing strategy

If you don’t consider web design part of your marketing strategy then think again! Even if you’re a small business with a limited budget or a start-up with a very tight budget, it’s always recommended to invest in professional web design for a multitude of reasons. Design matters and you should think of your website as your most valuable piece of real estate. It’s necessary to invest in it, spend time on it and ensure it’s as close to perfect as possible.

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Three reasons to hire professional social media managers

Three reasons to hire professional social media managers

While social media is a necessary part of almost every business, it can be a confusing field and you’ll quickly discover that in order to establish a quality social media presence, it takes time and skill. At WSI we have social media professionals who can assist you in establishing a social media presence, maintaining and growing your social media pages and creating content for a variety of social media platforms. Why hire social media marketers? We’ll evaluate

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Why hire a professional to do your copywriting?

Why hire a professional to do your copywriting?

You may not think that you need the services of a professional copywriter, but having well-written copy on your website is a crucial part of securing a high search engine ranking, reaching your target audiences and ensuring that everyone who visits your website is able to find what they need quickly and easily. At WSI we have a team of professional who specialise in copywriting; we’ll get to know your company, identify the tone of voice that you want to convey and

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Digital Marketing Predictions: What does 2014 have in store?

Digital Marketing Predictions: What does 2014 have in store?

As we officially get into the swing of things this new year, it is important to look ahead and see what to expect and follow to make 2014 a great digital marketing year. 2013 has definitely set the bar high with the rising popularity of flat design, responsive design and visual optimisation, to name a few. No doubt these trends will still be very prominent in the year to come but what else can your business do to make the most of its digital marketing strategy? It l

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