Is web design an important part of your marketing strategy? Yes!

Is web design an important part of your marketing strategy? Yes!

When discussing your marketing strategy you may not immediately think about website design, but the way your website looks and the way it is structured is hugely important. Many studies have shown that people judge a company based on the way its website looks and people will also make an immediate judgment about your brand based on what they see when first visiting your site. You only have one chance to make a first impression with your website, which is why it’s

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How social media marketers can build a governance policy

How social media marketers can build a governance policy

Social media managers and social media marketers have to juggle a lot of responsibility, a lot of content and sift through many posts on many social media sites every single day. With so many opportunities for something to go wrong, it’s critical that a governance policy be in place and that everyone is on the same page regarding social media policy within a company. What makes for a good social media governance policy? Begin with an audit of your brand’s curre

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5 tips to help you become a good marketing copywriter

5 tips to help you become a good marketing copywriter

A succesful internet marketing strategy will always include good copywriting, but writing blog content, web content, or any other type of content is often more difficult than it seems. The content on your website is hugely important because it determines a number of factors, including how your website ranks in search engine results, who is able to find your website and how wide of an audience reach you have. Want to become a better copywriter? Here are some tips: W

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Web analytics tips: Monitor your success on Pinterest with Pinalytics

Web analytics tips: Monitor your success on Pinterest with Pinalytics

Pinterest is one of the latest social media successes to become a must-have tool for marketing your company online. Marketing your company online is critical now more than ever, and your strategy needs to incorporate marketing on mobile, optimising your website, content marketing, and social media like Pinterest to be effective. Want to measure the success of your campaign with web analytics? Here’s how to use Pinalytics for Pinterest. Firstly, would your business

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Website design and WordPress – understanding the many features

Website design and WordPress – understanding the many features

It seems like overnight WordPress has risen to become the most sought after frameworks for website design and development. Being an open source and free technology, it is simply the rage among web developers. Ease of installation and user-friendly operation are only a few of the reasons for this. It can be used on any type of site, framework and portal and it has also helped to make website management easier for millions of users. In the past WordPress was mainly us

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Social media Do’s and Don’ts for companies

Social media Do’s and Don’ts for companies

There is no denying that social media is a powerful tool that every company should have in its marketing toolbox. If this tool gets used incorrectly, however, you can cause great harm to your company image. So, be careful about what you post. Here are a few Do’s and Don’ts from social media marketing experts WSI OMS that will ensure you use this tool correctly and to maximum effect: Don’t just post text. What people want is a healthy mix of content media. Thi

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Effective copywriting for landing pages

Effective copywriting for landing pages

It should be said that copywriting professionals should be contracted to write not only your landing page, but every page of your website. The reasons for this are simple, every page needs to be well written if you want to make the right impression and there should also be a sense of continuity among the pages so that they fit neatly together and every page doesn’t feel like a new website. That is what a copywriting professional will do for you. If you’re lookin

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These web analytics tips will help you to measure the success of your Facebook campaign

These web analytics tips will help you to measure the success of your Facebook campaign

For an effective digital marketing campaign, you need to incorporate not only a fantastic website, but also mobile marketing strategies and social media such as Facebook. Using web analytics, you can effectively incorporate all of these areas of digital marketing to create a strategy that will turn into real results. Want to measure the success of a Facebook campaign as part of this strategy? Read on to find out how web analytics can help you measure success. Using

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How a great homepage can keep visitors on-site for longer

How a great homepage can keep visitors on-site for longer

Your site’s homepage acts like its front door. It is the very first page that many of your valuable traffic will get to see. Web development often focuses a lot on the design of the homepage, as it should be. The homepage will need to be compelling enough to keep your visitors around long enough that they will convert into a sale or lead or signup, whatever the call to action may be. Homepage content focuses on the needs that drive visitors to your site. Visitors

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How to ensure your company has an effective social media presence

How to ensure your company has an effective social media presence

When it comes to your company’s social media presence, it is important to remember that it is better to have a strong presence on one or two platforms than a weak presence on many. So, if you have any company social media networking accounts you never, or rarely, contribute to, rather cancel them. The reason for this is that a lot of people are members of multiple social networks and if they come across a company page where nothing is happening on one of these pla

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