Using a blog for your internet marketing strategy

Websites and blogs have different purposes with any internet marketing strategy. Blogs are mostly used for branding and communicating (Social Media) with targeted customers where websites is a marketing piece (online brochure) developed / designed to sell or get some sort of conversion. Using a blog with your internet marketing strategy can be very powerful for your business. You can combine both (a website and a blog) by adding a blog to your existing w

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Why you need a mobile website

The mobile web is growing rapidly.  More and more people are focusing on searching the internet via their mobile phone as you don’t need a computer to connect to the net. It is a on-the-move business tool that is always available.  This is an excellent opportunity for businesses. Most searches originating from mobile phones are for local businesses.  People searching for restaurants, driving directions, movie theater tickets, etc.  The problem is that

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Use Social Media tools and channels to find the perfect job

Social media (Web 2.0) channels and technologies of today are all about connecting quickly, communicating, sharing and learning. All these technologies are perfect to find the best job faster than any other traditional job searching methods. Mashable wrote an excellent blog post previously titled “How Job Seekers Are Using Social Media for Real Results” on how job seekers are using Web 2.0 tools to find jobs. Social media is a great way to find the

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The Journey – Marketing to Website to Conversion

Much has been written about online marketing, whether it is search engine marketing, content marketing, PPC,  social media or viral videos. Much of it is also written about on-site factors — design, usability, conversion optimisation and so on. But, maybe more should be written about the journey that a user must make from the marketing channel they interact with to the final destination: the conversion page on the website. This journey must be as seamless as

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49 ways to get traffic to your website

Everyone wants to know and find out ways to increase traffic to their websites. Unfortunately this is not a simple push a button and you will receive more visitors to your website tip. It involves allot of hard work and patience. Hey…isn’t that what SEO (Search Engine Optimization) is all about? It means nothing by receiving a 1000 un-targeted visitors and hits to your website a day. What if those 1000 visitors were target driven by any service your c

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Are blogs better than normal websites?

Blogs are today’s online magazine that more and more people are turning to for their information. Businesses have adopted blogs and are using blog marketing as a major strategy to build up their brand and attract new customers. Active: Blogs are active while websites are passive. Blogs broadcast their content out to the web via RSS every time there is something new. Websites, on the other hand, wait to be discovered by search engine spiders. It’s li

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Part 2: SEO tips on things to do for your website

Search Engine Optimization (SEO) is a long term process. There are dirty tricks that you can do to increase your website visibility fast but they usually only work for a short time and you risk the fact that your website could be penalized by the search engines. Most of these tricks are also known as Black hat SEO. This is the second part in a series and this post focuses on things you shouldn’t do on your website. Find the first part of the series here: Par

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Why social networking is important for any online business

If your company is in the process of a Social Media Marketing (SMM) campaign, or you are planning one, include social networking in the marketing strategy for your business. Social networking together with other social media tools and channels is the new frontier as blogging was a few years ago. Targeted traffic you can get from personal connections on social networks such as Facebook, LinkedIn and MySpace are just to big to ignore. There are thousands of socia

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Part 1: SEO tips on things to do for your website

To attract more visitors to your website is the ultimate goal in Search Engine Optimization (SEO). Everyone agrees that organic search results is more effective for conversion and producing positive results. Websites that have a higher organic search ranking are usually more trusted by people for a service or product and it shows that the website has authority. This post is the first part in a series where I will be discussing things to do for the optimization of yo

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Use Social Media to grow your business online

SMM (Social Media Marketing) is internet marketing that focuses heavily on marketing communication, branding and interaction with your targeted market. Social Media Marketing is a two-way communication channel rather than a one way broadcasting of your marketing message as in traditional marketing such as newspapers, TV advertisements, radio, etc. Social Media Marketing (SMM) involves the marketing on Web 2.0 channels such as blogs, micro blogs, forums, social netwo

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