Marketing on Pinterest when you don’t have a “visual business”

Marketing on Pinterest when you don’t have a “visual business”

Not only is Pinterest a cost-effective marketing channel, it’s also highly effective. New research shows that 69% of online users who visit Pinterest have a clear intention of purchasing products. This is very different from other types of content production (seeing as many people surf the web for information, not to be sold to). One of the biggest differences between Pinterest and other social media networks like Twitter and Facebook, is how people connect. With

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Why bloggers need to create an e-mail list

Why bloggers need to create an e-mail list

If you’re blogging your heart out and investing blood, sweat, tears and precious time creating blogs, then you obviously want them to be read. Posting a blog doesn’t magically make the post go viral and even sharing the blog post on social media doesn’t always give your blog the traction it needs (and deserves – as we just mentioned, these things take time). Creating an e-mail list for your blog is a must-have. If you’re sharing knowledge and opinions that

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Why is online video marketing effective?

Why is online video marketing effective?

Video marketing is successful for one simple reason: we as humans are programmed to respond to other humans. “Moving images grabs our attention,” says Susan Weinschenk, a speaker and consultant for brands such as Amazon and Disney. This is how your business can benefit from video marketing: Reduces advertising costs Gone are the days when you would have to pay thousands in advertising fees to create a commercial for your company. With video marketing, yo

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Why is your business not on Groupon?

Why is your business not on Groupon?

Groupon is a great way to introduce your product or service to the market and create online brand awareness.  The goal of Groupon’s website and e-mail marketing campaigns is to entice thousands of customers with a “deal of the day”. Groupon’s marketing is quite smart, seeing as deals are marketed in such a way that consumers feel it costs them more money “not” to purchase the deal. How Groupon entices customers We all know what it feels

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How can WordPress help your small business?

How can WordPress help your small business?

When it comes to website designs, there are many different platforms to use. In the past, WordPress was seen as an ‘entry level’ website platform for small businesses, but today everyone, from small and medium sized business to multi-national corporations, is using this platform, for a number of reasons: WordPress offers you consistent, organised HTML coding that search engines favour. WordPress makes it super easy to link your content up with your social media

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How to go about announcing your new blog

How to go about announcing your new blog

Blogging is one of the best ways to channel online traffic directly to your website. There are many reasons to create a blog for your company, such as: An easy way to announce new appointments in your company Let your audience know about promotions and specials Create keyword-focused content for different niche audiences Use it as a platform to announce news within your industry or company While the benefits and uses of blogs are endless, it’s not always that st

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Marketers Association of Zimbabwe’s Brand of the Year

Marketers Association of Zimbabwe’s Brand of the Year

By Marketers Association of Zimbabwe A Superbrand is a brand that has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competition, which consciously or subconsciously customers want to recognise. The Superbrand status strengthens a brand’s position, adds prestige, spotlights the brand in a competitive market and positions the brand as a success model. Superbrand Phases Brand Databas

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How to create a value-adding web design

How to create a value-adding web design

Your website is more than the online face of your company – it’s a portal from your customers directly to your brand. Web design, therefore, plays a vital role in developing the credibility and trust necessary for consumers to feel comfortable purchasing your products and services. At WSI, our team of industry-leading specialists develop websites specifically aimed at adding value to a brand And here’s how we do it: Get simple: People are initially drawn to t

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WSI talks about the New Media Branding & Marketing Summit on Radio

The Business: New Media Marketing By Ballz Visual Radio  19 May 2014 This Summit addresses the shift from traditional marketing to inbound marketing, and strategies that marketing and communication managers, digital marketers and advertising team members’ ought to apply to ensure a Return on Investment, Brand Growth and Loyalty. We spoke to Francois Muscat Chief Executive Officer of WSI South Africa – We SImplify the Internet – a worldwide franchise

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Want to improve your website? Invest in professional copywriting services

Want to improve your website? Invest in professional copywriting services

When you think about building and designing an excellent website, copywriting probably isn’t the first thing that comes to mind. But a website which has compelling content is more likely to turn a visitor into a customer, especially if the website is user-friendly, easy to navigate and contains all the information the visitor is looking for. At WSI we have a team of professional copywriters who will work with you to develop attention-grabbing content. How can grea

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