The importance of measuring your Content Marketing

The importance of measuring your Content Marketing

When a customer or potential client stumbles upon your site, the first thing they are met with is your content. Believe it or not, what is written on your site pages is what could make or break your whole marketing strategy. Content marketing is what makes you more human and interesting to your clients as it is in the forefront of your customer engagement. As a company who strongly wants to positively affect their bottom line, you need to take full advantage of this

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Is the way you manage your social media failing you?

Is the way you manage your social media failing you?

As much as businesses all over the world have joined the social media wave for the good and maximum exposure of their businesses, not many know how to optimise and engage using these platforms. Social media is coming up with more ways to open your business up to the world and potential customers, but companies are finding it harder and harder to keep up with the new developments that come up on each social network at random times. Some companies have ownership of se

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The importance of thorough competitor analysis when designing a digital marketing strategy

The importance of thorough competitor analysis when designing a digital marketing strategy

As with any real-world marketing strategy, a thorough online competitor analysis is a critical part of designing any successful digital marketing campaign. Assessing exactly what your competitors are doing right (as well as what they are doing wrong), can give you valuable insight into what consumers respond to in your particular industry and is the best way of ensuring that your online marketing efforts outperform theirs. What makes devising a successful digital ma

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Why you should choose a minimalistic web design

Why you should choose a minimalistic web design

When the principles of minimalism are successfully applied to web design, you will have an interface that is functional, crisp and timeless. Many people confuse minimalism with an uninteresting result, but that’s just not the case – minimalist websites can be truly memorable for users; here’s why: When designing, less is more. A minimalist website is all about reducing clutter until your message is sharp, clear and easily understood. This is applied to images

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Tips for starting out with your business on social media

Tips for starting out with your business on social media

It’s no secret that social media is the perfect platform for smart businesses that want to get great returns while sticking to a relatively limited marketing budget, but how exactly should you go about expending your efforts? Social media marketing is tricky in that there are many different platforms to choose from and coming up with content for every single one will just suck up all of your time and probably cause you to burn out and throw in the towel after only

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Copywriting insights: How to create easily consumed content

Copywriting insights: How to create easily consumed content

Want to learn how to create online copywriting that will overcome the challenges of reaching Internet consumers? With the flood of online content that the average Internet user is exposed to on a daily basis, it’s not surprising that online consumers have an increasingly short attention span. The most important thing to remember as a copywriter is that the development of this short attention span is less to do with the ability of Internet consumers to focus and mo

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With these web design tips, your new site is sure to get noticed

With these web design tips, your new site is sure to get noticed

So, you realise that digital marketing is the way of the future and you’ll have to make sure that your web design is as good as possible in order to ensure your business’s success. But, what does that mean? What is a good website? Basically, a user spends around 60 seconds or less on any given website so, if you can keep people engaged for longer than that, you’re doing pretty well. But, how do I get someone to spend so much time on my site? What is it I need

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Web design insights: Everything you need to know about usability testing

Web design insights: Everything you need to know about usability testing

Usability testing is an essential part of web design, helping to ensure the delivery of a good product. Usually, members of the target audience test the product according to certain goals and their feedback can be vital to finding bugs, discovering potential issues and areas of concern. When this process is taking place, your product will be tested according to: Accuracy – How many mistakes are made during the testing and how many of these mistakes would be consi

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4 social media analytics tools you need to know about

4 social media analytics tools you need to know about

Do you need to find out if your social media efforts are getting you the results you want? Using the right analytics tools is essential to discovering this vital data, whether you are looking to find out if your results are stable or if you are concentrating your efforts on the right platforms. As social media marketing has become more established and comprehensive, more accurate analytics tools have been developed. Here are our top picks: Google+ Ripples. With thi

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Copywriting tips: How to find out what content your consumers want

Copywriting tips: How to find out what content your consumers want

When your company’s content marketing strategy has been running for a significant amount of time, it becomes more difficult for your copywriting to stay fresh and interesting. Because you have to produce a large amount of quality content on a regular basis in order to keep or improve your rankings, it’s not surprising that coming up with new ideas can be a struggle. One source of inspiration that many companies are missing out on is their customer base itself. A

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