How new media can improve your brand

How new media can improve your brand

Technology is slowly but surely changing brands and businesses. People want to see more of what happens behind the scenes of your company, so that they can not only engage with the product but with the people who make the product possible. Social media and New media introduce video, blogs, tweets and podcasts to brands, enabling them to engage with the client. The idea is to bring clients closer to your company, instead of the usual distance that occurs once they ha

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4 marketing tips to make sure that your customers sign up to your mobile loyalty programme

4 marketing tips to make sure that your customers sign up to your mobile loyalty programme

Mobile loyalty programmes have become a crucial element of companies’ mobile marketing strategies – and with more people using mobile phones to access the Internet and make purchases; it’s easy to see why. Once you’ve created a mobile loyalty app, you can start reaching out to your best customers by offering them special deals, exclusive coupons, incentives on certain products and services and more. People now use their mobile phones to access the Intern

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Social media marketing tips: Why you should use social media to support your blog

Social media marketing tips: Why you should use social media to support your blog

In the world of social media marketing, blogs are recognised as a vital content marketing tool as well as one that is very difficult to promote. You probably have a link on your website, but have you thought about using your social media platforms to support your blog? Here’s how social media can help your blog: Increase visibility and drive traffic. Social networks are all about being constantly visible to a massive online community, so make use of them to get a

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Professional web design from WSI gets you noticed

Professional web design from WSI gets you noticed

When it comes to web design there are many elements that come together to create a high-performing, well-designed website. At WSI we provide professional web design for a wide range of industries and our skilled team is standing by and ready to help you create a brand new website or improve upon your existing site. Any business owner knows that a website is an essential business tool in this era of e-commerce and online shopping. Every day, more and more people part

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Why is high-quality copywriting so important?

Why is high-quality copywriting so important?

Copywriting refers to all of the text on your website, whether it’s the copy on your homepage, the “News” section, the blog or the archive of press releases. When a person lands on your website you want them to be able to understand your content and find the information they are looking for quickly and easily, or else you risk losing them to a competitor’s page. At WSI our copywriting professionals specialise in creating high-quality content that is easy to

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Mandela Day Twitter hashtags sweep the nation

Mandela Day Twitter hashtags sweep the nation

Each year Mandela Day sees more people getting encouraged to be a bit more charitable, more people getting involved and trying to use Madiba’s goodness as an inspiration to give back on his birthday for 67 minutes. This year, the country was in a united and integrated uproar of a celebration across all major social networking platforms, to jointly commemorate this great day. People were posting photos of themselves doing charity on facebook, filtered Nelson Mandel

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Customers are turning to social media to ask questions about your company – should you answer?

Customers are turning to social media to ask questions about your company – should you answer?

Social media started as a way for people to keep in touch with friends and family, but over the years it has evolved into a crucial marketing component for many companies. Now more than ever, customers use social media to ask questions, lodge complaints, seek assistance and find out more information about all kinds of companies and brands – and it’s vital that your company engages them. Whether you receive questions, complaints or praise via social media, yo

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How to get the most out of your social media marketing agency partnership

How to get the most out of your social media marketing agency partnership

With social media marketing strategies fast becoming the go-to method of getting results quickly and cost-effectively, it’s more important than ever to have a productive business relationship with your digital marketing agency. While social media and content marketing are still relatively expensive, theses strategies are incredibly time-consuming, which is why they are outsourced so often. If you want to get the right results for your company, you need to make sur

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Overwhelmed with web design? Let WSI handle it!

Overwhelmed with web design? Let WSI handle it!

Every business needs a website, but the web design process might leave you feeling overwhelmed, frustrated or ready to give up. Instead of throwing in the towel, call WSI and let our professional team of web designers build you an amazing website, or improve upon the website you already have. We live in an era of online commerce and a well-designed website is vital to the success of every business. Every day, more and more consumers buy goods or search for informati

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Why you should invest in professional copywriting from WSI

Why you should invest in professional copywriting from WSI

At WSI our professional copywriting services will increase the performance of your website, help you reach your target audiences and keep your website fresh and current. Many people have beautifully-designed websites that are very pleasing to the eye, but lack meaningful content that allows consumers to connect with the core message of the company. If someone visits your website you want them to be able to find the information they’re looking for instead of having

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