How much Social Media is shaping our World [Infographic]

How much Social Media is shaping our World [Infographic]

Without a doubt, social media has become a big part of our everyday lives. We share, engage and communicate using different social networking platforms, all tailor-made for these specific purposes. It is becoming easier and easier to keep track of our friends and families, our favourite stores, restaurants, bands and pretty much anything of interest to us with a Facebook or Twitter account. We can access all of these things while sitting in a traffic jam on our tabl

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Why hire a Social Media company to promote your business?

Why hire a Social Media company to promote your business?

Companies today can no longer afford to say that ‘social media isn’t for me’. As the owner of a business, you need to accept that social media spreads your brand message faster than any other type of marketing. Hiring a social media company is a process that many business owners consider. Social media is a big deal these days, not just for big corporates, but for a small business as well. Before, a business may have relied on banner advertising, posters, pamph

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Linkedin Introduces Sponsored Updates for Company Pages

Linkedin Introduces Sponsored Updates for Company Pages

The professional social networking  giant, LinkedIn, introduced Sponsored Updates last week. This means that companies can now feature their status updates on the home feed in a way that is similar to sponsored updates on Facebook. The update comes amongst a range of improvements to LinkedIn Company Pages this year that included new features such as being able to like and comment as your page. The renewed focus on Company Pages is good to see as it is taking the co

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How new media can improve your brand

How new media can improve your brand

Technology is slowly but surely changing brands and businesses. People want to see more of what happens behind the scenes of your company, so that they can not only engage with the product but with the people who make the product possible. Social media and New media introduce video, blogs, tweets and podcasts to brands, enabling them to engage with the client. The idea is to bring clients closer to your company, instead of the usual distance that occurs once they ha

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4 marketing tips to make sure that your customers sign up to your mobile loyalty programme

4 marketing tips to make sure that your customers sign up to your mobile loyalty programme

Mobile loyalty programmes have become a crucial element of companies’ mobile marketing strategies – and with more people using mobile phones to access the Internet and make purchases; it’s easy to see why. Once you’ve created a mobile loyalty app, you can start reaching out to your best customers by offering them special deals, exclusive coupons, incentives on certain products and services and more. People now use their mobile phones to access the Intern

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Social media marketing tips: Why you should use social media to support your blog

Social media marketing tips: Why you should use social media to support your blog

In the world of social media marketing, blogs are recognised as a vital content marketing tool as well as one that is very difficult to promote. You probably have a link on your website, but have you thought about using your social media platforms to support your blog? Here’s how social media can help your blog: Increase visibility and drive traffic. Social networks are all about being constantly visible to a massive online community, so make use of them to get a

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Professional web design from WSI gets you noticed

Professional web design from WSI gets you noticed

When it comes to web design there are many elements that come together to create a high-performing, well-designed website. At WSI we provide professional web design for a wide range of industries and our skilled team is standing by and ready to help you create a brand new website or improve upon your existing site. Any business owner knows that a website is an essential business tool in this era of e-commerce and online shopping. Every day, more and more people part

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Why is high-quality copywriting so important?

Why is high-quality copywriting so important?

Copywriting refers to all of the text on your website, whether it’s the copy on your homepage, the “News” section, the blog or the archive of press releases. When a person lands on your website you want them to be able to understand your content and find the information they are looking for quickly and easily, or else you risk losing them to a competitor’s page. At WSI our copywriting professionals specialise in creating high-quality content that is easy to

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Mandela Day Twitter hashtags sweep the nation

Mandela Day Twitter hashtags sweep the nation

Each year Mandela Day sees more people getting encouraged to be a bit more charitable, more people getting involved and trying to use Madiba’s goodness as an inspiration to give back on his birthday for 67 minutes. This year, the country was in a united and integrated uproar of a celebration across all major social networking platforms, to jointly commemorate this great day. People were posting photos of themselves doing charity on facebook, filtered Nelson Mandel

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Customers are turning to social media to ask questions about your company – should you answer?

Customers are turning to social media to ask questions about your company – should you answer?

Social media started as a way for people to keep in touch with friends and family, but over the years it has evolved into a crucial marketing component for many companies. Now more than ever, customers use social media to ask questions, lodge complaints, seek assistance and find out more information about all kinds of companies and brands – and it’s vital that your company engages them. Whether you receive questions, complaints or praise via social media, yo

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