Marketers Association of Zimbabwe’s Brand of the Year

Marketers Association of Zimbabwe’s Brand of the Year

By Marketers Association of Zimbabwe A Superbrand is a brand that has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competition, which consciously or subconsciously customers want to recognise. The Superbrand status strengthens a brand’s position, adds prestige, spotlights the brand in a competitive market and positions the brand as a success model. Superbrand Phases Brand Databas

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How to create a value-adding web design

How to create a value-adding web design

Your website is more than the online face of your company – it’s a portal from your customers directly to your brand. Web design, therefore, plays a vital role in developing the credibility and trust necessary for consumers to feel comfortable purchasing your products and services. At WSI, our team of industry-leading specialists develop websites specifically aimed at adding value to a brand And here’s how we do it: Get simple: People are initially drawn to t

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WSI talks about the New Media Branding & Marketing Summit on Radio

The Business: New Media Marketing By Ballz Visual Radio  19 May 2014 This Summit addresses the shift from traditional marketing to inbound marketing, and strategies that marketing and communication managers, digital marketers and advertising team members’ ought to apply to ensure a Return on Investment, Brand Growth and Loyalty. We spoke to Francois Muscat Chief Executive Officer of WSI South Africa – We SImplify the Internet – a worldwide franchise

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Want to improve your website? Invest in professional copywriting services

Want to improve your website? Invest in professional copywriting services

When you think about building and designing an excellent website, copywriting probably isn’t the first thing that comes to mind. But a website which has compelling content is more likely to turn a visitor into a customer, especially if the website is user-friendly, easy to navigate and contains all the information the visitor is looking for. At WSI we have a team of professional copywriters who will work with you to develop attention-grabbing content. How can grea

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Influence is the currency

Influence is the currency

Whether you’re rolling into the club or strolling down the street, you can always measure your presence by the number of eyes that glance in your direction. But how is your presence, your ‘influence,’ measured online? When you’re online, your words are your outfit. How do you calculate your influence? How do you determine your impact? Your impact is your online reputation. What do you do when ‘influence’ is the currency? Discovering your influence Quora

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5 best practises of responsive web design

5 best practises of responsive web design

If you want your website to work properly on the wide variety of internet enabled devices on the market, you need responsive web design. Here are the best practises that will ensure that you get the results you’re looking for – and that your customers have a great experience on your site: The high quality mobile experience. Mobile users aren’t a small minority anymore – in fact, they’re on par with desktop and laptop users. Thus, they deserve the same hi

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What type of copywriting services does WSI offer?

What type of copywriting services does WSI offer?

If you’re searching for copywriters who can create compelling content for your website, then contact the team at WSI and discover how we can help. There are many important components to a well-designed website, such as a pleasing aesthetic design, an easy-to-navigate format, easily accessible information and content that is not only attention-grabbing, but turns visitors into customers. Many people think copywriting is one of the easier tasks involved in designing

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What is Kickstarter?

What is Kickstarter?

Kickstarter is an interactive, online platform-website which consistently generates funding, momentum and exposure for your innovative creative projects. Kickstarter opens your creative concepts to inspired financial backers who will support you in bringing your creative projects to life. Ultimately Kickstarter allows your inspired, creative projects to acquire the necessary financial support and exposure they need to grow and materialise into tangible success. Appr

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Does your web design have these user experience faults?

Does your web design have these user experience faults?

When it comes to web design, user experience tops the list of priorities as it actively influences conversion rates – and a website that can’t give your online users access to your products and services is severely limiting your access to the modern consumer market. Despite this prevailing knowledge, there are still websites out there that contain serious user experience faults, including: Inappropriate use of registration requests:  Registration requests are

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Three reasons to invest in professional copywriting from WSI

Three reasons to invest in professional copywriting from WSI

You might not think copywriting is an important component of a high-performing website, but it most certainly is. Any business owner will tell you having a well-designed website is crucial to the success of their business. You should think about your website as your most important piece of real estate, because every day there are millions of potential customers around the world searching for your products and services. At WSI we have a professional copywriting team

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