Where to repurpose your content

Where to repurpose your content

We’ve written about the pains and strife involved in getting your blogs out there. You create a candle-lit, calendar-inscribed event out of writing a blog post (because we know this doesn’t happen during the day when the phone is ringing and clients are breathing down your neck), you’ve shared it on social media and you’ve even gone to the effort of finding a relevant picture because you read that your “content needs visuals”. So now what? If you’re cr

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The psychology behind a successful digital marketing strategy

The psychology behind a successful digital marketing strategy

Believe it or not, but digital marketing is much more than quirky creative types using the latest apps, technologies and platform to pump out marketing messages for a brand. Besides being unique and figuring out the ideal way to target your ideal customers online, you need to figure out how to appeal to a few very specific psychological needs, such as: Gaming, competing, winning Gamification is a huge part of successful digital strategies. Earning points, badges and

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Why you don’t want a simple web design

Why you don’t want a simple web design

One thing we hear from almost all of our clients is that they want a simple web design. “First and foremost, it needs to be simple” – usually followed by other synonyms such as “fresh” and “crisp”. Then we explain to them why they don’t. Now don’t get us wrong, we know that by “simple”, you actually mean easy to use, easy to navigate and definitely not cluttered. The reason why we say you don’t want a simple web design is because a lot goes i

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Is your Pinterest page stale? Online marketing tips for businesses

Is your Pinterest page stale? Online marketing tips for businesses

Did your Pinterest marketing strategy start off with a bang and suddenly come to a halt? There may be some basic problems with the layout of your page (or it could be that your entire strategy needs a reboot). Read these tips to keep your Pinterest marketing strategy fresh: Brand your page Don’t use your personal name or picture for your company’s Pinterest page. Make sure your logo and company name are at the top of your Pinterest profile so that people know wh

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Growing your blog’s e-mail list

Growing your blog’s e-mail list

In our last post we explained why any blogger should consider creating an e-mail list. The answer is plain and simple and in retrospect it could’ve been summed up in one sentence: because more people will read what you’re writing about. Regardless, we didn’t give you all the tips you need about creating a winning content marketing strategy to make sure that people actually sign up to receive e-mails from you, so here are a few tips to make this happen: Give aw

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Social media marketing tips: How to use Twitter hashtags effectively

Social media marketing tips: How to use Twitter hashtags effectively

Twitter is a great place to network, chat and spread your content. If you’ve got a social media marketing plan that includes Twitter, then it’s worth your while to use hashtags to your advantage. Hashtags are usually a word or phrase preceded by a pound sign. When you click on the phrase, all the other tweets with the same hashtag will appear. This allows Twitter users to follow a conversation about a certain topic of interest. Here are a few things to keep in m

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Why your landing page design isn’t working

Why your landing page design isn’t working

Quick – count to 10. That’s about how long you have to convince someone to stay on your page. We know that people don’t stay on web pages for very long, you basically have ten seconds to convince someone to stay on your page. The average web page visit is less than a minute and research shows that most people only read about a quarter of the text on the page, so you need to get your foot in the door with compelling, easy-to-understand website design, developme

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Marketing on Pinterest when you don’t have a “visual business”

Marketing on Pinterest when you don’t have a “visual business”

Not only is Pinterest a cost-effective marketing channel, it’s also highly effective. New research shows that 69% of online users who visit Pinterest have a clear intention of purchasing products. This is very different from other types of content production (seeing as many people surf the web for information, not to be sold to). One of the biggest differences between Pinterest and other social media networks like Twitter and Facebook, is how people connect. With

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Why bloggers need to create an e-mail list

Why bloggers need to create an e-mail list

If you’re blogging your heart out and investing blood, sweat, tears and precious time creating blogs, then you obviously want them to be read. Posting a blog doesn’t magically make the post go viral and even sharing the blog post on social media doesn’t always give your blog the traction it needs (and deserves – as we just mentioned, these things take time). Creating an e-mail list for your blog is a must-have. If you’re sharing knowledge and opinions that

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Why is online video marketing effective?

Why is online video marketing effective?

Video marketing is successful for one simple reason: we as humans are programmed to respond to other humans. “Moving images grabs our attention,” says Susan Weinschenk, a speaker and consultant for brands such as Amazon and Disney. This is how your business can benefit from video marketing: Reduces advertising costs Gone are the days when you would have to pay thousands in advertising fees to create a commercial for your company. With video marketing, yo

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