Google Reader retires on 1 July

Google Reader retires on 1 July

On 13 March, Google announced that it will retire Google Reader as of 1 July 2013. The reason for this is simple: “Usage of Google Reader has declined, and as a company we are pouring all of our energy into fewer products,” said Google. Google Reader was launched in 2005 in an effort to make it easy for people to discover and keep tabs on their favourite websites. The web giant has urged users interested in RSS (which stands for Rich Site Summary) alternatives t

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Effective brand awareness through copywriting

Effective brand awareness through copywriting

There are many different ways to create brand awareness for your website and copywriting is one of them. The content of a site is essentially the information that you will be able to give potential clients – it lets them know what your company is all about. How to create brand awareness through copywriting Consistency and repetition. Make sure your company’s personality, brand name as well as the name of the products you offer are highly visible and repeated thr

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5 tips on web design for beginners

5 tips on web design for beginners

As a beginner, designing your own website can be tricky. Here are a few tips from web design professionals to help you get the best out of your project. Innovate, don’t copy. If you see something you really like on another site, use it as inspiration rather than as a template. Enhance their ideas to fit your product, style and personality – you want your website to be a reflection of your values, not someone else’s. Keep it simple. Simple is always better whe

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The demand for professional digital copywriting

The demand for professional digital copywriting

Copywriters need to be equipped with a certain set of skills. With digital copywriting it is even more essential that the copywriter has specialised skills to tackle the challenges of online marketing. Merely writing engaging copy is not enough – many other factors must be considered when writing copy for a website or blog. Why professional copywriting for the digital media is in demand With professional copywriting, your content is more data-driven through the in

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LinkedIn celebrates 200 million members: a look at the social media network

LinkedIn celebrates 200 million members: a look at the social media network

LinkedIn reached a milestone this month. The third largest social media network announced that it had reached the 200 million member mark. After launching in 2003, it has taken the social network a decade to reach the 200 million mark. To celebrate the milestone, the network shared some interesting stats, looking at where its members are based, what they do and who has the largest networks. In a blog post, LinkedIn senior vice president of products and user experien

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Web design trends for 2013

Web design trends for 2013

Want to stay in touch with the top web design trends for 2013? Here are some trends that you should incorporate into your new website designs: Responsive web design. Responsive web design solves the problem of having to develop multiple websites for multiple devices. It does this through a set of techniques that adapt website features for each platform – allowing professional web design companies to create a single website for multiple devices. Support for re

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Why QR codes are the new trend in social media

Why QR codes are the new trend in social media

Quick Response (QR) codes have started to gain popularity in social media as smartphones have become the go-to device for social media consumers. This mobile tool is highly relevant, allowing businesses to have an instant connection with consumers via an easily downloaded mobile app. These barcode-like codes can contain any information that can be accessed via the internet, from business cards, brochures and emails, to product details for online shopping, promotions

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Common web design sins

Common web design sins

In web design, when you sit down to create a new website, you are sitting down in front of a blank canvas. You can create almost anything using the wide variety of media available, the research available on current sites and your own talents. However, this can be overwhelming as well as exciting, and often oversights can occur in the high-pressure world of web design. Avoid these web design sins Clutter – New and exciting web design gimmicks are being produced al

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How to Use Social Media to Build Trust with Your Clients

How to Use Social Media to Build Trust with Your Clients

I often meet people from around the globe who, like me have a keen interest in social media that they would like to share. Today we have a guest post from Daniela Baker, a social media advocate from Credit Donkey. Her areas of expertise are in new media and journalism. – Francois When it comes to using social media to market your small business, setting goals and priorities can sometimes seem like an exercise in futility. If you feel this way, you’re defi

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Copywriting tips: How to write more and research less

Copywriting tips: How to write more and research less

Research is the backbone of quality copywriting, but with such vast amounts of information available to dig through, how do you create exciting, snappy copy without being overwhelmed? Before you find yourself contemplating hiring a team of researchers to trawl the internet on your behalf, here are some useful tips to keep in mind: Hold on to ideas that you’ve been looking for Create a “future use” file. Save anything that interests you or looks relevant for po

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