Why QR codes are the new trend in social media

Why QR codes are the new trend in social media

Quick Response (QR) codes have started to gain popularity in social media as smartphones have become the go-to device for social media consumers. This mobile tool is highly relevant, allowing businesses to have an instant connection with consumers via an easily downloaded mobile app. These barcode-like codes can contain any information that can be accessed via the internet, from business cards, brochures and emails, to product details for online shopping, promotions

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Common web design sins

Common web design sins

In web design, when you sit down to create a new website, you are sitting down in front of a blank canvas. You can create almost anything using the wide variety of media available, the research available on current sites and your own talents. However, this can be overwhelming as well as exciting, and often oversights can occur in the high-pressure world of web design. Avoid these web design sins Clutter – New and exciting web design gimmicks are being produced al

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How to Use Social Media to Build Trust with Your Clients

How to Use Social Media to Build Trust with Your Clients

I often meet people from around the globe who, like me have a keen interest in social media that they would like to share. Today we have a guest post from Daniela Baker, a social media advocate from Credit Donkey. Her areas of expertise are in new media and journalism. – Francois When it comes to using social media to market your small business, setting goals and priorities can sometimes seem like an exercise in futility. If you feel this way, you’re defi

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Copywriting tips: How to write more and research less

Copywriting tips: How to write more and research less

Research is the backbone of quality copywriting, but with such vast amounts of information available to dig through, how do you create exciting, snappy copy without being overwhelmed? Before you find yourself contemplating hiring a team of researchers to trawl the internet on your behalf, here are some useful tips to keep in mind: Hold on to ideas that you’ve been looking for Create a “future use” file. Save anything that interests you or looks relevant for po

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How to build a successful social media strategy

How to build a successful social media strategy

Businesses have realised just how powerful social media is, and everyone wants to be involved. With these easy tips for social media strategy, you can not only get your message out on the internet, but have people see and respond to it: Prioritise your user. Start with engaging the user, then build your following and hold their attention. End with your business priorities, such as increasing your brand awareness, sales or client database. If you are committed to en

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How to choose images for your web design

How to choose images for your web design

The images in your web design will be the first impression a user will get of your website. In an environment where millions of websites are competing to attract every user, a positive first impression is crucial. The images you choose need to communicate the most important aspects of your website and these tips will help you achieve this. Pick great images with these tips: Purpose – Depending on what your website aims to do, you will want to use very different

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LinkedIn commits social media faux pas: Encourages boastful updates

LinkedIn commits social media faux pas: Encourages boastful updates

After reaching a 200 million member milestone this week, social media network LinkedIn sent emails to its members thanking them for the role they played in growing the platform. Some members were also sent emails congratulating them for having the top 1% and 5% most viewed profiles. On the face of it, this seems like a clever strategy, appealing to the vanity of LinkedIn users. However, LinkedIn was criticised for encouraging users to tweet this information. By clic

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Internet marketing services in Orlando

Internet marketing services in Orlando

WSI has internet marketing consultants across the globe. That means that as internet marketers we meet different consultants from different parts of the world. Today I have a guest blog from Stewart Bernard, a fellow IC in Orlando, Florida. – Francois Internet marketing services in Orlando WSI, an Internet marketing company in Orlando, is here to help you harness the power of the internet and take your business to the next level. Let our digital marketing cons

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Common copywriting mistakes to avoid

Common copywriting mistakes to avoid

Copywriting is all about getting a clear, confident message to your target audience – something that can be far more complicated than it initially seems. Here are five common copywriting mistakes you should be aware of: Rushed research – Copywriting is often done under significant pressure to get new information out often and on time. This can result in sloppy work where research has not been fact-checked or even done at all. In order for readers to trust t

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Why people hate flash websites

Why people hate flash websites

When it comes to web design, everybody has their own preferences. A flash website, however, is something that the online community loves to hate. There are little kinks that usually get to a website visitor when they stumble upon a site that runs on flash. The most annoying would be how long the flash files take to load – nobody likes to sit in front of their computer waiting for a file or image to buffer or load. We live in a time of road rage and downloads, wher

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