Setting the right goals for your content marketing strategy

Setting the right goals for your content marketing strategy

Many small to medium sized businesses aren’t implementing successful content marketing strategies. The problem is that their goals either aren’t realistic, or they are not clearly defined. If you’ve ever started to blog or create content, you will know how time-consuming this can be. After the first initial posts, your stream of ideas (and willingness to sit and write at night) start to dwindle. Many business owners falsely believe that by creating content, cu

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The key to content marketing is understanding your audience

The key to content marketing is understanding your audience

Want to make sure your content marketing strategy is a success? Then you need to understand your audience. Seth Godin famously defines the ideal customer as a person who wants your product and has the ability to pay for it. Some of the most successful content marketing strategies zone in on only one subject or topic and focus on becoming the thought leaders, the ultimate go-to person, for information, advice and How To’s on the topic. Think of Copyblogger’s webs

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The top four reasons why content marketing should be part of your digital strategy

The top four reasons why content marketing should be part of your digital strategy

Everyone’s digital marketing strategies look different. Content marketing, however, should be a part of everyone’s strategy. While certain platforms (such as Instagram and Pinterest) work better with certain types of businesses and industry, virtually anyone can benefit from a solid content marketing plan. Here are the top four reasons to invest in content marketing: Drive new leads While PPC can give you immediate results, the ads disappear once your daily bu

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Does your content marketing match your sales funnel?

Does your content marketing match your sales funnel?

Blogs and pictures and videos are great – but at the end of the day, they need to serve a purpose. Some people might be interested in creating an army of a following, establishing themselves as an industry authority or taking on Justin Bieber as one of the top people to follow on Instagram. But most of us are executing a content marketing strategy in order to increase our bottom lines. One thing people fail to take into consideration is the type of content various

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Where to repurpose your content

Where to repurpose your content

We’ve written about the pains and strife involved in getting your blogs out there. You create a candle-lit, calendar-inscribed event out of writing a blog post (because we know this doesn’t happen during the day when the phone is ringing and clients are breathing down your neck), you’ve shared it on social media and you’ve even gone to the effort of finding a relevant picture because you read that your “content needs visuals”. So now what? If you’re cr

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