Where to repurpose your content

Where to repurpose your content

We’ve written about the pains and strife involved in getting your blogs out there. You create a candle-lit, calendar-inscribed event out of writing a blog post (because we know this doesn’t happen during the day when the phone is ringing and clients are breathing down your neck), you’ve shared it on social media and you’ve even gone to the effort of finding a relevant picture because you read that your “content needs visuals”. So now what? If you’re cr

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Growing your blog’s e-mail list

Growing your blog’s e-mail list

In our last post we explained why any blogger should consider creating an e-mail list. The answer is plain and simple and in retrospect it could’ve been summed up in one sentence: because more people will read what you’re writing about. Regardless, we didn’t give you all the tips you need about creating a winning content marketing strategy to make sure that people actually sign up to receive e-mails from you, so here are a few tips to make this happen: Give aw

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Why bloggers need to create an e-mail list

Why bloggers need to create an e-mail list

If you’re blogging your heart out and investing blood, sweat, tears and precious time creating blogs, then you obviously want them to be read. Posting a blog doesn’t magically make the post go viral and even sharing the blog post on social media doesn’t always give your blog the traction it needs (and deserves – as we just mentioned, these things take time). Creating an e-mail list for your blog is a must-have. If you’re sharing knowledge and opinions that

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Digital Marketing Predictions: What does 2014 have in store?

Digital Marketing Predictions: What does 2014 have in store?

As we officially get into the swing of things this new year, it is important to look ahead and see what to expect and follow to make 2014 a great digital marketing year. 2013 has definitely set the bar high with the rising popularity of flat design, responsive design and visual optimisation, to name a few. No doubt these trends will still be very prominent in the year to come but what else can your business do to make the most of its digital marketing strategy? It l

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Content marketing insights: Evergreen content and why you need it

Content marketing insights: Evergreen content and why you need it

To maintain a healthy online content marketing footprint it is vital to remember not to neglect evergreen content. Most marketing managers have come to realise this but, as it is with most things that are worth the time and effort, it can be a lot trickier than it sounds. If you’re not already a pro it’s probably better to consult an expert like WSI OMS, here’s a short list of the most frequently encountered pitfalls and how to avoid them. 1.    The first

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