The psychology behind a successful digital marketing strategy

The psychology behind a successful digital marketing strategy

Believe it or not, but digital marketing is much more than quirky creative types using the latest apps, technologies and platform to pump out marketing messages for a brand. Besides being unique and figuring out the ideal way to target your ideal customers online, you need to figure out how to appeal to a few very specific psychological needs, such as: Gaming, competing, winning Gamification is a huge part of successful digital strategies. Earning points, badges and

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Marketers Association of Zimbabwe’s Brand of the Year

Marketers Association of Zimbabwe’s Brand of the Year

By Marketers Association of Zimbabwe A Superbrand is a brand that has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competition, which consciously or subconsciously customers want to recognise. The Superbrand status strengthens a brand’s position, adds prestige, spotlights the brand in a competitive market and positions the brand as a success model. Superbrand Phases Brand Databas

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Francois Muscat to present at the WSI-Axon Smartcamp in Lagos

Francois Muscat to present at the WSI-Axon Smartcamp in Lagos

WSI OMS‘s Francois Muscat will be in Lagos, Nigeria this week to present on Digital Marketing. The event is being hosted by WSI-Axon, a Nigerian WSI franchise based in the country’s capital. Muscat will be joined by Michael Monaghan, director of WSI Digital Marketing and Krista LaRiviere, the CEO of gShift labs. The theme of the Smartcamp is “Propel your brand, harnessing Digital Media Strategy”. Attendees have the opportunity to learn more a

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Back to Online Business: 10 Reasons why you should kick-start your 2013 digital marketing with a Competitor Analysis

Back to Online Business: 10 Reasons why you should kick-start your 2013 digital marketing with a Competitor Analysis

In a world where consumers go online to get informed about brands, products and services, your digital marketing strategy needs to do more than stay ahead of the latest trends. Part of your marketing strategy should include taking a close look at your competition. By being aware of the strengths and weaknesses of your opposition, you are able to improve your own products and services. If you want to build your online presence, you need to perform a competitor analys

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Digital Marketing Predictions for 2013 and beyond

Digital Marketing Predictions for 2013 and beyond

Having survived the Mayans prediction and possibly the end of Marketing as we know it, I now am quite excited as I have always considered the number 13 to be lucky. But like most other things, luck is generally helped considerably by our positive actions and we need to just ‘do it” as suggested by Nike. So, while economists will contemplate economic and social conditions in 2013, it is what we as comprehensive ‘through the line’ marketers put into practice

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