Is your Pinterest page stale? Online marketing tips for businesses

Is your Pinterest page stale? Online marketing tips for businesses

Did your Pinterest marketing strategy start off with a bang and suddenly come to a halt? There may be some basic problems with the layout of your page (or it could be that your entire strategy needs a reboot). Read these tips to keep your Pinterest marketing strategy fresh: Brand your page Don’t use your personal name or picture for your company’s Pinterest page. Make sure your logo and company name are at the top of your Pinterest profile so that people know wh

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Marketing on Pinterest when you don’t have a “visual business”

Marketing on Pinterest when you don’t have a “visual business”

Not only is Pinterest a cost-effective marketing channel, it’s also highly effective. New research shows that 69% of online users who visit Pinterest have a clear intention of purchasing products. This is very different from other types of content production (seeing as many people surf the web for information, not to be sold to). One of the biggest differences between Pinterest and other social media networks like Twitter and Facebook, is how people connect. With

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The Path to Online Marketing Success [Infographic]

The Path to Online Marketing Success [Infographic]

Small Business Saturday will be taking place this weekend on 24 November. It is an American shopping “holiday” that happens annually on the weekend following Thanksgiving. Shoppers are encouraged to visit local business and support small brick and mortar establishments. The concept was initially publisized online through social media, advertising and PR. This concept is fitting for South Africa as well as many people are choosing to support independent 

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The buzz regarding content curation

The buzz regarding content curation

One internet marketing buzzword that’s still spinning the rounds and has become quite popular in the last couple of months is content curation. Online you will find a couple of  content curation tools that you can use that makes it easy for everyone to start with content curation. Are you using Google Reader or any other RSS reader and when you see something interested you share it with your network? That is also part of content curation. No doubt you have se

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How to make your internet marketing campaign go viral

How to make your internet marketing campaign go viral

If you are into internet marketing, one of the hardest things to do online is making your content and message go viral. Did you know that you don’t have to get your message in front of the eyes of everyone to make it go viral? All that is required is that the right people sees it. If your message gets infront of one person that is influential online and they like it, then there is a very good chance that it can go viral. If one influential person likes your co

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