A content marketing guide to off and on-page SEO

A content marketing guide to off and on-page SEO

SEO (search engine optimisation) is all about adapting your digital marketing strategies to make them more relevant for Google. When you’ve got the right combination of off-page and on-page SEO strategies, you are more likely to achieve top results in Google. Here’s a quick run-down of off-page and on-page SEO strategies: On-page SEO strategies On-page SEO strategies refer to all the things you can do on your articles, website and blog posts to improve your sear

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WSI’s Free Webinar: Get on the Same Page as Google with Adaptive SEO

WSI’s Free Webinar: Get on the Same Page as Google with Adaptive SEO

By Eric Cook, WSI – MI, U.S.A A peek into the crystal ball will tell you that “Adaptive” is definitely the future of SEO. With Google constantly refining its search algorithms in order to deliver better results to its users, SEO has had a complete makeover from what it was back in 2010. At WSI we are very excited about the positive impact Adaptive SEO will have in the digital marketing world as well as for your business. Better yet, we’re gea

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Has Google Penguin 2.0 affected the SEO on your website?

Has Google Penguin 2.0 affected the SEO on your website?

Search Engine Optimisation is a very important aspect of any digital marketing strategy. On 22 May Google announced their latest Penguin update. This update to the Google search algorithm is aimed at penalising websites using black hat tactics to improve their SEO. It is estimated that 2.3% of English-US search queries are affected by Penguin 2.0. This might seem like a small percentage, but there are over 5 billion searches per day (making it a rather large nu

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A look at the Panda SEO updates

A look at the Panda SEO updates

Google is constantly optimising its algorithms, which can put SEO consultants into a flat-spin. Google Panda, one of the most recent changes, affected a whopping 12% of search results. Not too many people would be happy to learn that they lost a massive chunk of their organic website traffic, so it’s been a race to find out what exactly the Panda updates entail and what we can do to minimise its impact. So what did Google do? When it comes to Panda, Google did exa

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Google Wages War on Monochromatic animals!

Google Wages War on Monochromatic animals!

From time to time I like to profile other consultants in the WSI network, and today I want to showcase my friend and fellow digital marketing consultant Chuck Bankoff, Director of Web Services for Kreative Webworks, an online marketing firm in Orange County California. He has written a blog for WSI OMS on the changes in Google’s algorithm. - Francois Muscat   Google Wages War on Monochromatic animals! Can you name their next victim? Is it just me or am I the

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