Two pitfalls of responsive web design

Two pitfalls of responsive web design

When it comes to responsive web design, the focus is on creating a great, snappy user experience. The goal is to make it easy for your website visitors to do business with you / research your business online and your website needs to be intuitive to achieve this. Responsive web design, however, isn’t without its challenges. Here are two common challenges that we’ve come across and solutions on how you can address this: Hiding content One of the key aspects of re

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Designing a website that works on different platforms and browsers

Designing a website that works on different platforms and browsers

Remember back in the day when websites had the cheek to tell you their site was the “best viewed in Internet Explorer”?  With all the planning, money and effort, you would be a fool to turn away any website visitor because their browser or platform doesn’t really work well with your site layout (and trust us – nobody is changing their browser or down-grading their phone to be able to search your site). Today, you need to make sure your web design is complet

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Why you don’t want a simple web design

Why you don’t want a simple web design

One thing we hear from almost all of our clients is that they want a simple web design. “First and foremost, it needs to be simple” – usually followed by other synonyms such as “fresh” and “crisp”. Then we explain to them why they don’t. Now don’t get us wrong, we know that by “simple”, you actually mean easy to use, easy to navigate and definitely not cluttered. The reason why we say you don’t want a simple web design is because a lot goes i

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Why your landing page design isn’t working

Why your landing page design isn’t working

Quick – count to 10. That’s about how long you have to convince someone to stay on your page. We know that people don’t stay on web pages for very long, you basically have ten seconds to convince someone to stay on your page. The average web page visit is less than a minute and research shows that most people only read about a quarter of the text on the page, so you need to get your foot in the door with compelling, easy-to-understand website design, developme

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How to create a value-adding web design

How to create a value-adding web design

Your website is more than the online face of your company – it’s a portal from your customers directly to your brand. Web design, therefore, plays a vital role in developing the credibility and trust necessary for consumers to feel comfortable purchasing your products and services. At WSI, our team of industry-leading specialists develop websites specifically aimed at adding value to a brand And here’s how we do it: Get simple: People are initially drawn to t

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